亚马逊公布黑五大促档期：11月19日至30日数百万件商品降价，黑五当天最高省六成
亚马逊（Amazon）宣布，今年的黑色星期五周（Black Friday Week）与网络星期一（Cyber Monday）促销将于11月19日至30日举行，为期12天，数百万件商品参加降价，参加品牌包括 Le Creuset、HP、Google 与 Stanley 等。公司总部位于华盛顿州 Seattle 市。
按亚马逊公布的档期，分品类优惠包括：Levi's 等部分时尚商品最高省五成，medicube 与 Color Wow 等部分美妆商品最高省四成，LEGO 与 Hasbro Games 等部分玩具最高省四成，Samsung、Bose 与 Anker 等部分电子产品最高省三成半；另有5美元以下的圣诞袜小礼物，以及 Estée Lauder 美妆与 KitchenAid 厨房用品等高端礼品优惠。
促销期间，「今日大牌特价」（Today's Big Deals）将连续12天每天推出不同主题的限时特价，涵盖玩具、科技、时尚、美妆、高端礼品与小礼物等品类；黑色星期五与网络星期一当天，特价将破例一天两轮，分别在太平洋时间零时与上午8时上线，最高省六成。亚马逊举例说，Breville 意式咖啡机可省200多美元，eufy 扫地机器人与 NordicTrack 跑步机可各省300多美元。
感恩节餐食方面，亚马逊生鲜（Amazon Grocery）已在2,300多个城镇提供当日达服务：冷冻火鸡11月1日至26日每磅最低0.79美元，新鲜火鸡11月14日至26日每磅0.99美元，多款感恩节配菜定价在4美元以下；Prime 会员订单满25美元可享当日达免费配送。
体育直播也是今年档期的一部分：Prime Video 将在11月25日太平洋时间下午4时直播 Duke 大学对 UConn 的 NCAA 男篮比赛，场地在内华达州 Las Vegas 的 T-Mobile Arena；黑色星期五当天则有约15小时直播，先是太平洋时间上午6时的 Farmers Insurance 高尔夫 Skins Game，其后是 Pittsburgh Steelers 主场迎战 Denver Broncos 的第四届黑五橄榄球赛，再接 Miami Heat 对 New York Knicks、Los Angeles Lakers 对 San Antonio Spurs 的 NBA 双赛。观众可用「边看边买」（Shop the Game）功能在直播中同步购买同款商品。
亚马逊全球商店首席执行官 Doug Herrington 说，顾客平时就指望亚马逊的低价与丰富选择，节日期间更是如此；今年黑五周与网络星期一每天都有新主题特价，购物助手 Alexa for Shopping 还能帮顾客建清单、追踪价格与设置降价提醒。亚马逊称，其商店六成以上销售额来自独立卖家，其中多数是中小商家，今年小商家商品也有最高省六成半等优惠。
（来源：亚马逊）
Amazon Sets Black Friday Week and Cyber Monday for Nov. 19-30 With Millions of Deals and Up to 60% Off on Peak Days
Amazon announced that its Black Friday Week and Cyber Monday deal events will return November 19-30, a 12-day run with millions of deals across brands including Le Creuset, HP, Google, and Stanley. The company is headquartered in Seattle, Washington.
Category savings announced by Amazon include up to 50% off select fashion from Levi's, up to 40% off select beauty from medicube and Color Wow, up to 40% off select toys from LEGO and Hasbro Games, and up to 35% off select electronics from Samsung, Bose, and Anker, plus stocking stuffers under $5 and deals on premium gifts such as Estée Lauder beauty and KitchenAid kitchen essentials.
Throughout the event, Today's Big Deals will feature 12 days of daily themed deal drops spanning toys, tech, fashion, beauty, premium gifts, and stocking stuffers. For the first time, deals will drop twice on both Black Friday and Cyber Monday, at midnight and 8 a.m. PT, with savings of up to 60% off. Amazon said shoppers can save more than $200 on a Breville espresso machine and over $300 on a eufy robot vacuum and a NordicTrack treadmill.
For the Thanksgiving table, Amazon Grocery is available in more than 2,300 cities and towns with Same-Day Delivery. Frozen turkeys start at $0.79 per pound from November 1-26 and fresh turkeys at $0.99 per pound from November 14-26, with Thanksgiving staples priced under $4. Prime members get free Same-Day Delivery on grocery orders over $25.
Live sports are part of this year's lineup. Prime Video will present its first NCAA men's basketball game on November 25 at 4 p.m. PT, with the Duke Blue Devils facing the UConn Huskies at T-Mobile Arena in Las Vegas, Nevada. Black Friday brings about 15 hours of live coverage, starting with the Farmers Insurance Skins Game at 6 a.m. PT, followed by the fourth annual Black Friday Football game with the Pittsburgh Steelers hosting the Denver Broncos, and an NBA doubleheader of Miami Heat vs. New York Knicks and Los Angeles Lakers vs. San Antonio Spurs. Fans can shop during the games with the Shop the Game feature.
Doug Herrington, CEO of Worldwide Amazon Stores, said customers count on Amazon for low prices and great selection every day, not just during the holidays, and that this year's event adds new themed deals dropping every day, with Alexa for Shopping acting as a personal holiday shopping expert that creates lists, tracks prices, and sets deal alerts. Amazon said more than 60% of sales in its store come from independent sellers, most of them small and medium-sized businesses, with small-business savings this season reaching up to 65% off select products.
(Source: Amazon)
来源：亚马逊
发布：GSM·美国（发布链接）
图片来源：图：位于 Seattle 的亚马逊总部球形温室建筑 Amazon Spheres（资料图），亚马逊总部设在华盛顿州 Seattle 市。Sea Cow 摄，CC BY-SA 4.0，经 Wikimedia Commons。 / Photo: The Amazon Spheres at Amazon headquarters in Seattle, Washington (file photo). By Sea Cow, CC BY-SA 4.0, via Wikimedia Commons.
GSM Global · 本篇英文版 English edition of this story
