法国巴黎华人商户：茶百道开进卢浮宫商业廊，一年多在巴黎开出四家店
法国巴黎的华人商户版图再添一店：2026年9月29日，中国茶饮品牌茶百道在卢浮宫商业廊（Carrousel du Louvre）开业，这是该品牌一年多来在巴黎开出的第四家门店，也是据品牌称首个进驻这座通往卢浮宫博物馆的商业廊的中国现代茶饮品牌。
茶百道2025年9月在巴黎第13区开出法国首店，此后先后进驻老佛爷百货和巴黎歌剧院一带，第四店选在卢浮宫。新店出售以茶、鲜果和牛奶调制的饮品，并推出为这次巴黎开业专门制作的限量产品和周边。
茶百道海外总经理王欢在品牌10月9日的通告中表示：「在法国这样的战略市场，地标位置的价值比短期开店数量更重要。」品牌称，其在法国采取地标选址、长期投入的策略，不同于在韩国、马来西亚等地较快的开店节奏。
茶百道2008年创立于四川成都，按市场份额计位列中国现代茶饮品牌前三，全球门店逾8,800家，2024年在香港上市，招牌杨枝甘露系列在全球售出逾4亿杯。其海外业务已签约逾130家门店、开业逾100家，覆盖13个国家和地区，其中韩国已签约逾60家，当地顾客占九成。
选址卢浮宫也与客流有关。卢浮宫博物馆2025年接待访客900万人次，高于前一年的870万，其中近四分之三来自国外，中国游客数量居第二位，仅次于美国游客。法国旅游发展署（Atout France）数据显示，2025年有150万中国游客到访法国，2026年上半年自中国出发的航空抵达人数预计增长逾7%。
法国茶饮市场仍在增长。据该报道引述的估算，法国珍珠奶茶市场2025年规模在8,500万至1亿欧元之间，年增长率在8.5%至12%之间。茶百道表示，卢浮宫店的限量产品将用作测试，以观察法国消费者的习惯，再决定后续在法国的产品和开店安排。
出处：L'Express Franchise 2026年10月14日报道
France's Paris Chinese Business Community: ChaPanda Opens at the Carrousel du Louvre, Its Fourth Paris Store in Just Over a Year
The map of Chinese-run businesses in Paris, France, has a new address: on September 29, 2026, Chinese tea chain ChaPanda opened a store at the Carrousel du Louvre, its fourth Paris location in just over a year and, according to the brand, the first Chinese modern tea brand to set up in the shopping gallery that leads to the Louvre Museum.
ChaPanda arrived in Paris in September 2025 with a first store in the 13th arrondissement, then opened at Galeries Lafayette and by the Palais Garnier before the Louvre. The new store sells drinks made with tea, fresh fruit and milk, along with limited-edition products and items created for the Paris opening.
"In a strategic market like France, the value of landmark locations matters more than the number of stores in the short term," Wang Huan, general manager of ChaPanda Overseas, said in the brand's October 9 statement. The company says it is favouring prestigious locations and long-term investment in France, rather than the faster rollout it uses in South Korea or Malaysia.
Founded in Chengdu, Sichuan, in 2008, ChaPanda ranks among China's top three modern tea brands by market share, operates more than 8,800 stores worldwide, listed in Hong Kong in 2024, and has sold more than 400 million cups of its signature mango pomelo sago series. Overseas, it has signed more than 130 stores and opened more than 100 across 13 countries and regions, including more than 60 signed in South Korea, where local customers account for 90 percent of its clientele.
The Louvre location is also about footfall. The Louvre Museum welcomed 9 million visitors in 2025, up from 8.7 million the year before, nearly three quarters of them from abroad, with Chinese tourists the second-largest foreign group after Americans. According to Atout France, 1.5 million Chinese visitors travelled to France in 2025, and air arrivals from China were forecast to rise by more than 7 percent in the first half of 2026.
France's tea-drink market is still growing: the report cites estimates putting the French bubble tea market at between 85 million and 100 million euros in 2025, growing 8.5 to 12 percent a year. ChaPanda says the Louvre limited editions will serve as a test of French consumer habits before it extends its offer in France.
Source: L'Express Franchise, October 14, 2026
来源：GSM·美国（原文链接）
图片来源：图：巴黎卢浮宫宫殿实景。照片：Diego Delso，CC BY 3.0，经 Wikimedia Commons。Photo: The Louvre Palace in Paris. Photo: Diego Delso, CC BY 3.0, via Wikimedia Commons.
