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米兰时装周2027春夏落幕:Gucci把秀场搬进精品店,Prada罕见开场

2026-09-28 · 文化娱乐 · GSM News
米兰时装周2027春夏落幕:Gucci把秀场搬进精品店,Prada罕见开场

米兰——意大利国家时尚协会(CNMI)主办的米兰时装周2027春夏女装系列于2026年9月22日至28日在米兰举行,90多项活动中包括60场秀(54场实体秀、6场数字秀);最后一天9月28日全部为数字发布。

开场罕见地由Prada担纲:9月22日下午2时的秀共63套造型,清一色裙装,没有裤装、也没有连衣裙。9月23日,Maria Grazia Chiuri为Fendi带来其第二季系列。

9月25日,Gucci创意总监Demna的第二场秀「The Store Show」把秀场搭成一间完整的Gucci精品店——大理石墙面、丝绒座椅、古典雕像与摆满配饰的货架一应俱全,借此预览品牌未来的零售空间概念;系列围绕马术传统、名为「La Signora」的人物形象与利落剪裁三条主线展开。同日,Moschino新任创意总监Loris Messina与Simone Rizzo完成首秀。

本届是Giorgio Armani于2025年9月逝世(享年91岁)后的首个米兰女装季,品牌由其侄女Silvana Armani接手,实体秀由Giorgio Armani收官;Versace、Emporio Armani与BOSS缺席本届。开幕之夜,Vogue World活动在埃马努埃莱二世长廊举行。意大利总理Meloni出席Camera Moda晚宴,为十年来首位现身米兰时装周的现任总理,意大利政府承诺投入1亿欧元扶持时尚产业。CNMI数据显示,意大利时尚业年收入自2023年以来下降8%,2026年预计为914亿欧元。

关联:机器人走上T台、6000只折纸从穹顶落下:Vogue World第五届移师米兰,五幕大秀演绎意大利工艺筹款300万美元

(GSM综合意大利国家时尚协会与各品牌官方发布及公开报道)

Milan Fashion Week Spring 2027: Gucci Stages Its Show Inside a Boutique as Prada Opens the Week

MILAN — Milan Fashion Week's Spring/Summer 2027 womenswear season, organized by the Camera Nazionale della Moda Italiana (CNMI), ran from September 22 to 28, 2026, with more than 90 events including 60 shows — 54 physical and 6 digital. The final day, September 28, was all-digital.

Prada opened the week, an unusual slot for the house: its September 22 show presented 63 looks, all skirts — no trousers and no dresses. On September 23, Maria Grazia Chiuri presented her second collection for Fendi.

On September 25, Gucci creative director Demna staged his second show, "The Store Show," inside a full-scale replica of a Gucci boutique — marble walls, velvet seating, classical statues and shelves of accessories — previewing the brand's future retail concept. The collection was built on three pillars: equestrian heritage, a character called "La Signora," and sharp tailoring. The same day, Moschino's new creative directors Loris Messina and Simone Rizzo made their debut.

This was the first Milan womenswear season since Giorgio Armani's death in September 2025 at age 91; the house, now led by his niece Silvana Armani, closed the physical calendar. Versace, Emporio Armani and BOSS were absent this season. Vogue World was held in the Galleria Vittorio Emanuele II on opening night. Prime Minister Giorgia Meloni attended the Camera Moda dinner, the first sitting Italian prime minister at Milan Fashion Week in a decade, with the government pledging 100 million euros in support for the fashion industry. CNMI figures put Italian fashion revenue at a projected 91.4 billion euros for 2026, down 8 percent since 2023. (GSM, compiled from CNMI and brand releases and published reports)

来源:GSM·美国(原文链接)

图片来源:米兰时装周秀场资料图:Fendi与Versace联名系列走秀(RUNWAY MAGAZINE摄,CC BY 3.0授权,经Wikimedia Commons)。File photo: The Fendi-Versace collaboration show at Milan Fashion Week (Photo by RUNWAY MAGAZINE, CC BY 3.0, via Wikimedia Commons).

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