丰田在美国推出 Scion 新品牌 首款 KEI-01 微型皮卡 2027 年下半年上市
丰田汽车北美公司 11 月 10 日宣布在美国推出新品牌 Scion by Toyota，并发布首款车型 KEI-01 微型多功能皮卡。品牌发布活动 11 月 9 日在密歇根州 Ypsilanti Township 与德州 Frisco 两地同步举行，KEI-01 定于 2027 年下半年在美国上市。
KEI-01 车长略超 11 英尺、车宽不足 5 英尺，搭载 660cc 三缸发动机与 CVT 无级变速箱，标配可切换四驱系统（自动模式加按键锁定），最高时速 25 英里，符合美国联邦机动车安全标准第 500 号的低速车辆规定。该车采用右舵设计，最大载重 600 磅，货斗可三面放倒，驾驶室加长，并配有冷暖空调。
KEI-01 将由丰田印第安纳工厂（Toyota Motor Manufacturing Indiana）自 2027 年下半年起组装生产，丰田为此投入 3400 万美元、新增约 50 个工作岗位。初期销售以车队客户试点为主，通过从现有丰田经销商中选出的少数 Scion 经销商进行，之后可能有限度开放零售。
发布活动上还展示了 SxS 概念车与 BKE 个人移动概念车。丰田首席品牌官、设计负责人 Simon Humphries 表示，Scion 将作为丰田的“自由实验室”，让设计师与工程师放开手脚探索非常规的产品。
（来源：丰田汽车北美公司）
Toyota Launches Scion by Toyota in the US; First Model KEI-01 Micro Truck Arrives in Late 2027
Toyota Motor North America announced on November 10 the launch of a new brand, Scion by Toyota, and its first vehicle, the KEI-01 ultra-compact utility truck. The brand was unveiled at simultaneous events held November 9 in Ypsilanti Township, Michigan, and Frisco, Texas, and the KEI-01 is scheduled to arrive in the United States in the second half of 2027.
The KEI-01 is just over 11 feet long and under five feet wide. It is powered by a 660cc three-cylinder engine with a continuously variable transmission and standard selectable four-wheel drive, with an automatic mode and a push-button lock. As a low-speed vehicle complying with Federal Motor Vehicle Safety Standard No. 500, its top speed is 25 mph. The truck is right-hand drive, carries a payload of up to 600 pounds, and features a three-way fold-down cargo bed, an extended cabin, and heating and air conditioning.
The KEI-01 will be assembled at Toyota Motor Manufacturing Indiana starting in the second half of 2027, backed by a $34 million investment and about 50 new jobs. Initial distribution will be a fleet-focused pilot through a small network of Scion by Toyota dealers selected from existing Toyota dealers, with limited retail sales possible later.
Also shown at the launch were the SxS Concept and the BKE Concept personal mobility vehicle. Simon Humphries, Chief Branding Officer and Head of Design at Toyota Motor Corporation, described Scion as a freedom lab where designers and engineers can explore unconventional products.
(Source: Toyota Motor North America)
来源：丰田汽车北美公司
发布：GSM·美国（发布链接）
图片来源：图：丰田印第安纳工厂正门，KEI-01 将自 2027 年下半年起在该厂组装。Wikimedia Commons 图片（Kmweber 摄，CC BY-SA 3.0）。 / Photo: Front entrance of Toyota Motor Manufacturing Indiana, where the KEI-01 will be assembled from the second half of 2027. Image via Wikimedia Commons (Kmweber, CC BY-SA 3.0).
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