Chipotle买一送一11月13日回归：有纹身顾客下午3时至4时主菜买一送一，Wiz Khalifa联名外带袋同步登场
Chipotle Mexican Grill 11月9日宣布，其「Tatted Like a Chipotle Bag」买一送一活动将于11月13日（周五）回归：当天当地时间下午3时至4时，在美国与加拿大参与活动的餐厅，有纹身的顾客可享主菜买一送一，每张账单最多可换5份免费主菜。
公司说，永久纹身、临时纹身与画在身上的图案都算数。免费主菜须以购买一份同等或更高价格的主菜为前提，且只能由身上有纹身的顾客领取；活动只限堂食点餐，不适用于外烩、手机、线上与外送订单，儿童餐不算主菜购买，购买的主菜可照常累积 Chipotle Rewards 积分。
这次活动还与歌手 Wiz Khalifa 合作。公司说，这位多次获得白金唱片销量、并获格莱美奖与金球奖提名的艺人是 Chipotle 的老顾客，他与品牌共同设计了限量版外带袋，袋面图案取材于他本人的纹身并有他的签名。这批袋子只在他的家乡 Pittsburgh 发放：11月13日下午3时至4时（美东时间），在 Oakland 社区 Forbes Ave 3510 号的 Chipotle 餐厅，堂食购买的顾客每笔交易可得一个，送完为止，每人限领一个。
美国的 Chipotle Rewards 会员还可在11月12日至14日通过 Rewards Exchange 抽奖：用10个积分换一次抽奖机会、最多20次，奖品是13个 Chipotle 与 Wiz Khalifa 联名外带袋中的一个。Wiz Khalifa 的招牌点法是双份鸡肉碗配白米饭、烤辣椒玉米莎莎、生菜，再加一份薯片与鳄梨酱，11月13日起可在 Chipotle 应用与官网直接点到；他的新专辑《COOL》也将在同一天发行。
「我多年来一直是 Chipotle 的忠实顾客，看到自己的纹身登上外带袋，感觉太奇妙了，」Wiz Khalifa 说。「通常是人们想把自己纹得像 Chipotle 的袋子，现在是 Chipotle 的袋子纹得像我。能在 Pittsburgh 办这件事就更好了。」
「13号星期五给了有纹身的顾客一个展示自己最喜欢的纹身、并因此得到奖励的机会，」Chipotle 品牌营销高级副总裁 Stephanie Perdue 说。「每一个纹身都有一个故事，这次买一送一给了粉丝一个有趣的方式分享他们的故事。」
公司介绍，这一活动源自社交平台上流传的说法：粉丝把纹身很多的造型比作 Chipotle 外带袋上醒目的手绘图案。2025年6月，公司首次在13号星期五推出这一活动，创下非高峰下午3时至4时时段的单日销售纪录；2026年3月13日活动回归时，又创下公司历史上单日销售最高纪录，比此前2024年全国墨西哥卷饼日创下的纪录高出约10%。
（来源：Chipotle Mexican Grill）
Chipotle Brings Back 'Tatted Like a Chipotle Bag' BOGO on November 13: One-Hour Entrée Offer for Tattooed Guests, Wiz Khalifa Bags Debut in Pittsburgh
Chipotle Mexican Grill announced on November 9 that its "Tatted Like a Chipotle Bag" buy-one-get-one offer will return on Friday, November 13: from 3 to 4 p.m. local time that day, guests with a tattoo who visit a participating Chipotle restaurant in the U.S. and Canada can score a BOGO entrée, with a limit of five free items per check.
The company said permanent ink, temporary tattoos and drawn-on designs all count. Each free item requires the purchase of an entrée of equal or greater value and may be collected only by a tattoo-wearing customer. The offer is redeemable in restaurants only and is not valid for catering, mobile, online or delivery orders. Kids' meals do not count as an entrée purchase, and purchased entrées remain eligible for Chipotle Rewards points.
For this iteration, Chipotle teamed up with recording artist Wiz Khalifa, a multi-platinum selling artist nominated for Grammy and Golden Globe awards and a longtime Chipotle fan. The limited-edition to-go bags he co-created feature designs inspired by his own tattoos and are signed by him. They will be available only in his hometown of Pittsburgh: on November 13 from 3 to 4 p.m. ET, customers making in-restaurant purchases at the Chipotle in the Oakland neighborhood, at 3510 Forbes Ave., will receive one bag per transaction while supplies last, with a limit of one per person.
Chipotle Rewards members in the U.S. can also enter to win one of 13 Chipotle x Wiz Khalifa to-go bags through the Chipotle Rewards Exchange from November 12 through November 14, exchanging 10 points per entry with a maximum of 20 entries. Wiz Khalifa's go-to order, a double chicken bowl with white rice, roasted chili-corn salsa and romaine lettuce plus a side of chips and guac, can be ordered directly from the Chipotle app and website beginning November 13, the same day his new album "COOL" is released.
"I've been a big Chipotle fan for years, so seeing my tattoos take over the bags is wild," said Wiz Khalifa. "Usually people are trying to get tatted like a Chipotle bag, now the Chipotle bags are tatted like me. Getting to do it in Pittsburgh makes it even better."
"Friday the 13th gives our tattooed fans a chance to show off their favorite ink and get rewarded for it," said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle. "Every tattoo has a story, and this BOGO gives fans a fun way to share theirs."
The company said the concept grew out of a viral comparison online, in which fans likened heavily tattooed looks to the bold, hand-drawn artwork on Chipotle's to-go bags. Chipotle first turned the meme into a Friday the 13th promotion in June 2025, driving the company's highest sales ever during the non-peak 3 to 4 p.m. hour. When the BOGO returned on March 13, 2026, it helped drive the highest single-day sales in Chipotle's history at the time, approximately 10% higher than the brand's previous record set on National Burrito Day 2024.
(Source: Chipotle Mexican Grill)
来源：Chipotle Mexican Grill
发布：GSM·美国（发布链接）
图片来源：图：位于俄勒冈州 Ontario 的一家 Chipotle 餐厅。Rick Obst 摄，CC BY 2.0，经 Wikimedia Commons。 / Photo: A Chipotle restaurant in Ontario, Oregon. By Rick Obst, CC BY 2.0, via Wikimedia Commons.
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