韩国公平贸易委员会对Coupang开出3008亿韩元暂定罚款：指其滥用外卖市场支配地位，Woowa Brothers同被罚3311亿韩元
首尔 — 韩国公平贸易委员会11月9日宣布，拟对电商企业 Coupang 处以3008亿韩元（约合2.206亿美元）暂定罚款，指其滥用在外卖市场的支配地位、限制竞争；运营外卖应用 Baemin 的 Woowa Brothers 因类似做法同被处以3311亿韩元暂定罚款，两笔合计6319亿韩元。
公平贸易委员会说，Coupang 要求入驻餐厅在竞争对手平台上给出的优惠条件必须在本平台同步提供，涉及菜单价格、最低起送金额、折扣与配送费等六项条件，不照办的餐厅会被处罚。按委员会数据，满足这些要求的餐厅比例从2023年7月的约13%升至2025年10月的近94%。Coupang 的这一做法自2023年7月执行至2026年1月，不合规餐厅会被取消「Wow 餐厅」资格。
委员会说，Baemin 与 Coupang Eats 按订单金额计分别占韩国外卖市场58.45%与34.44%，合计超过九成，两家同时施加这类「最优惠条件」要求，效果类似串通，抬高了消费者价格，也让新进入者难以立足。两笔罚款金额将在委员会出具正式书面决定前最终确定，时间表尚未公布。
Coupang 在声明中称罚款过重，并称其数额是2020年一宗同类外卖应用案件罚款的600多倍。Coupang 总部位于美国西雅图、在纽约证券交易所上市，收入主要来自韩国；今年6月，该公司曾因2025年一起涉及3300多万名客户的数据泄露事件被韩国方面罚款6240亿韩元。
（来源：路透社）
South Korea Fines Coupang a Provisional 300.8 Billion Won for Abusing Food-Delivery Dominance; Woowa Brothers Fined 331.1 Billion Won
SEOUL — South Korea's Fair Trade Commission said on November 9 that it would impose a provisional fine of 300.8 billion won (about $220.6 million) on e-commerce firm Coupang for abusing its dominant position in the food delivery market and restricting competition. Woowa Brothers, the operator of rival delivery app Baemin, was fined a provisional 331.1 billion won for similar practices, bringing the combined total to 631.9 billion won.
The commission said Coupang required restaurants to match on its platform the favourable terms they offered on rival platforms, covering six conditions including menu prices, minimum order amounts, discounts and delivery charges, and penalised those that failed to comply. The share of restaurants meeting the requirements rose from about 13% in July 2023 to nearly 94% in October 2025, the regulator said. Coupang enforced the rules from July 2023 to January 2026, stripping non-compliant restaurants of their "Wow restaurant" status.
Baemin and Coupang Eats accounted for 58.45% and 34.44% of South Korea's food delivery market by order value in 2025, a combined share above 90%, the commission said, adding that the two firms' simultaneous imposition of such most-favoured terms restricted competition in a manner similar to collusion, raised consumer prices and made entry harder for rivals. The final fine amounts will be set before the regulator issues its written decision, with no timetable announced.
Coupang said in a statement that the penalty was excessive and more than 600 times the fine imposed in a comparable 2020 case involving another delivery app. Coupang is headquartered in Seattle, listed in New York, and earns most of its revenue in South Korea; in June it was fined 624 billion won over a 2025 data breach affecting more than 33 million customers.
(Source: Reuters)
来源：路透社
发布：GSM·美国（发布链接）
图片来源：图：Coupang 配送货车（资料图）。Bonnielou2013 摄，CC BY-SA 4.0，经 Wikimedia Commons。 / Photo: A Coupang delivery truck (file photo), by Bonnielou2013, CC BY-SA 4.0, via Wikimedia Commons.
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