波司登10月15日在巴黎时装周官方日程完成首秀：50周年大秀「The Bloom」在波佐迪博尔戈酒店举行，羽绒服分四条产品线呈现
法国巴黎市—中国羽绒服品牌波司登（Bosideng）官方发布通稿称，品牌于2026年10月15日在巴黎波佐迪博尔戈酒店（Hôtel Pozzo di Borgo）举行50周年大秀「The Bloom」，这是波司登首次登上巴黎时装周官方日程；品牌此前曾在纽约、米兰与伦敦办秀。本场秀由创意总监彼得罗·费拉吉纳（Pietro Ferragina）操刀，通稿称其将羽绒服由冬季功能单品转化为时装表达。
据通稿，本次系列分Extreme Cold（极寒）、Outdoor（户外）、Business（商务）与Puff四条产品线呈现。集团副总裁兼国际业务总经理高京（Jet Gao）与国际超模可可·罗恰（Coco Rocha）等到场，华人演员毛晓彤、陈妍希、欧阳娣娣与演员陈天祥等亦在嘉宾之列。同期举办的周年展览回顾了品牌设计历程，包括与让-保罗·高缇耶（Jean Paul Gaultier）、高田贤三（Kenzo Takada）及MSGM的合作；当晚庆祝活动续至埃菲尔铁塔的「The Next Great Chapter」50周年国际晚宴。通稿称波司登已连续31年为中国销量第一的羽绒服品牌，产品销往72个国家。
（来源：波司登官方发布通稿）
Bosideng Makes Official Paris Fashion Week Debut on October 15 in Paris, France: 50th Anniversary Show The Bloom at Hôtel Pozzo di Borgo Presents Downwear in Four Lines
Paris, France — Chinese downwear brand Bosideng marked its 50th anniversary with The Bloom, a show held on October 15, 2026, at the Hôtel Pozzo di Borgo in Paris, according to the brand's official release. The presentation was the brand's first appearance on the official Paris Fashion Week calendar, following earlier shows in New York, Milan and London, and was designed by Creative Director Pietro Ferragina.
The release said the collection was presented in four lines — Extreme Cold, Outdoor, Business and Puff. Group Vice President Jet Gao attended alongside supermodel Coco Rocha and guests including actresses Mao Xiaotong, Michelle Chen and Ouyang Didi and actor Chen Tianxiang. An accompanying anniversary exhibition traced the brand's design history, including collaborations with Jean Paul Gaultier, Kenzo Takada and MSGM, and celebrations continued at the Eiffel Tower with a 50th anniversary gala. Sales rankings and year counts quoted here are the brand's own statements in its release and are reported as such, without independent verification. This report relays the official release only.
(Source: Bosideng official release, October 15, 2026. Official release page with brand film materials: link above.)
来源：波司登
发布：GSM·美国（发布链接）
图片来源：图：时装秀场。Masaki-H 摄，CC BY 2.0，经 Wikimedia Commons。 / Photo: A fashion runway show. Photo by Masaki-H, CC BY 2.0, via Wikimedia Commons.
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