【视频】古驰2026假日广告11月2日发布:玛丽亚·凯莉主演、哈莫尼·科林执导,蝴蝶特别系列登场

意大利奢侈品牌古驰(Gucci)于11月2日发布2026年假日广告,由歌手玛丽亚·凯莉主演,电影导演哈莫尼·科林执导。这是凯莉首次为该品牌担纲全球假日广告的主角。
广告影片在一家为迎接凯莉到来而盛大布置的酒店内展开,配乐为凯莉1994年的假日歌曲《All I Want for Christmas Is You》。凯莉在片中穿着古驰新推出的「蝴蝶」特别系列,该系列以闪亮的虹彩设计呼应她的标志性蝴蝶意象,也是对她1997年专辑《Butterfly》的致意。
随广告同步推出的还有古驰的假日礼品精选,包括 Starlet 手袋、GG Marmont 配饰与品牌 monogram 鞋履等单品,均已随假日季发售安排公布。
[Video] Gucci Releases 2026 Holiday Campaign on November 2: Mariah Carey Stars in Harmony Korine-Directed Film Featuring the Butterfly Special Collection
Italian luxury house Gucci released its 2026 holiday campaign on November 2, starring singer Mariah Carey and directed by filmmaker Harmony Korine. It is Carey's first time fronting an official global holiday campaign for the house.
The film is set inside a hotel going all out with decorations ahead of Carey's arrival, and is soundtracked by her 1994 holiday classic "All I Want for Christmas Is You." Carey wears pieces from Gucci's new Butterfly special collection, a shimmering, iridescent line that nods to her signature butterfly motif and to her 1997 album Butterfly.
Alongside the campaign, Gucci debuted a curated holiday gifting edit featuring items including Starlet bags, GG Marmont accessories and monogram footwear.
Official video: Gucci's official holiday campaign film — https://www.youtube.com/watch?v=MNzkRFSgzwE
来源:古驰
发布:GSM·美国(发布链接)
图片来源:玛丽亚·凯莉(Wikimedia Commons)
GSM Global · 本篇英文版 English edition of this story

