Target备战假日季：8000多件新礼品过半独家，每日特惠11月1日开启
Target在10月21日发布的假日季指南中表示，今年上架8000多件新礼品，其中过半为Target独家商品；大多数新品定价不超过20美元，数千件商品在5美元或以下，主打让消费者花小钱备齐节日礼物。
具体品类上，羊绒衫45美元起，人造毛皮毯30美元，是Target今年主打的「平价质感」礼品线。促销节奏方面，「每日特惠」（Deal of the Day）自11月1日起持续到12月24日，每天一款特价商品，并首次提供提前一天预告；早鸟黑色星期五活动已于11月5日至7日举行，此后每个周末都会有限时优惠接档。Target还在测试名为「Ask Target」的超级智能购物助手，帮助顾客按预算和收礼人挑选礼物。
今年Target的假日营销主题是「礼物学学院」（Academy of Giftology）。首席执行官迈克尔·菲德尔克（Michael Fiddelke）和首席商品官卡拉·西尔维斯特（Cara Sylvester）表示，在消费者对价格敏感的年份，Target的策略是把独家商品和低价带结合起来，让顾客不用等到黑色星期五当天也能买到划算的礼物。（来源：Target）
Target Gears Up for the Holidays: 8,000+ New Gifts, Mostly Exclusive, and Daily Deals From November 1
In its holiday guide released October 21, Target said it is stocking more than 8,000 new gifts this year, over half of them exclusive to Target. Most new items are priced at $20 or less, with thousands at $5 or less, as the retailer pitches affordable gift-giving.
On products, cashmere sweaters start at $45 and faux-fur throws at $30, anchoring what Target calls its affordable-quality gift range. On promotions, a Deal of the Day runs from November 1 through December 24, with one special offer daily and, for the first time, a sneak peek the day before; an early Black Friday event ran November 5 to 7, with limited-time weekend deals following each week. Target is also testing an AI shopping assistant called Ask Target to help customers pick gifts by budget and recipient.
This year's Target holiday campaign is themed the 'Academy of Giftology.' CEO Michael Fiddelke and chief merchandising officer Cara Sylvester said that in a price-sensitive year, Target's strategy is to pair exclusive products with low price points so shoppers do not have to wait for Black Friday itself to find a good deal. (Source: Target)
来源：Target
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图片来源：图片来源：Target门店外观（Dapdune at English Wikipedia 摄，Wikimedia Commons，CC BY-SA 3.0） / Image: A Target store exterior, by Dapdune at English Wikipedia, Wikimedia Commons (CC BY-SA 3.0)
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