共同社分析：访日中国游客未见恢复，今年前9个月同比减少55.5%，日本力推地方旅游吸引回头客
东京—据共同社 11 月 6 日分析报道，日本首相高市早苗发表涉台国会答辩后，来自中国大陆的访日游客自去年 12 月起大幅减少，至今未见恢复迹象。日本政府观光局（JNTO）10 月 21 日发布的数据显示，今年 1 月至 9 月中国大陆访日游客累计 333.6 万人次，较上年同期的 748.8 万人次减少 55.5%，少了约 415 万人次；9 月单月为 43.08 万人次，同比下降 44.5%，已是连续第 10 个月同比下滑。
同期访日外国游客总数约 3,073 万人次，同比下降 2.9%，是五年来首次在 1 月至 9 月区间出现同比萎缩。不过外国游客消费额不降反升：1 月至 9 月约 7.0574 万亿日元，同比增长 1.9%，刷新同期纪录。9 月韩国访日游客 84.23 万人次，同比增长 25.6%，中国台湾地区为 59.56 万人次，增长 13%，韩国与台湾等地游客成为填补缺口的主力。
冲击在地方更为明显。大阪观光局的数据显示，今年 1 月至 8 月到访大阪的中国游客 150.1 万人次，同比大减 61.5%，降幅高于全国平均；大阪官员坦言，当地中国游客占比在全国领先，要靠其他国家游客弥补减少的部分非常困难。静冈县伊豆半岛一家出租车公司表示，2025 年国庆假期期间打车软件每天约有 100 单中国游客订单，到今年 1 月已降至零。关西机场的冬季航班计划中，中国航线往返班次较 2024 年冬季减少约七成。
由于中国游客在 2024 年与 2025 年都是仅次于韩国的第二大客源，日本政府的访日游客目标承受巨大压力。共同社称，日本政府与地方正加力推广地方景点，希望吸引其他市场游客与回头客补上缺口。
（来源：共同社）
Kyodo Analysis: Chinese Visitors to Japan Show No Sign of Recovery, Down 55.5% in the First Nine Months; Japan Promotes Regional Travel to Win Repeat Visitors
TOKYO — Chinese mainland visitors to Japan have fallen sharply since last December, after Prime Minister Sanae Takaichi's Taiwan-related remarks in the Diet, and show no sign of recovering, Kyodo News reported in an analysis on November 6. Data released by the Japan National Tourism Organization (JNTO) on October 21 put mainland Chinese visitors at 3.336 million in January to September, down 55.5% from 7.488 million a year earlier, a drop of about 4.15 million. September alone saw 430,800 visitors, down 44.5%, the 10th straight month of year-on-year decline.
Total foreign visitors in the same period were about 30.73 million, down 2.9%, the first January-to-September decline in five years. Spending, however, rose: foreign visitors spent about 7.0574 trillion yen in the first nine months, up 1.9% to a record for the period. In September, visitors from South Korea rose 25.6% to 842,300 and those from Taiwan rose 13% to 595,600, helping to fill the gap.
The impact is sharpest in the regions. Osaka Tourism Bureau figures show Chinese visitors to Osaka fell 61.5% in January to August, to 1.501 million, a steeper drop than the national average; an Osaka official said the prefecture's reliance on Chinese visitors is among the highest in Japan and that making up the shortfall with other markets is very difficult. A taxi company on Shizuoka's Izu Peninsula said app-based orders from Chinese tourists, about 100 a day during the 2025 National Day holiday, had fallen to zero by January. Kansai Airport's winter schedule cuts China-route flights by about 70% compared with the winter of 2024.
Because Chinese visitors were Japan's second-largest source market in both 2024 and 2025, behind only South Korea, the slump puts heavy pressure on the government's visitor targets. Kyodo said the government and regional authorities are stepping up promotion of regional destinations to attract other markets and repeat visitors.
(Source: Kyodo News)
来源：共同社
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