Crown Royal第二届Purple Bag食物募捐启动：与Feeding America配捐，满额可助至少25万份餐食
New York——威士忌品牌 Crown Royal 11月5日宣布，与非营利组织 Feeding America 合作的第二届 Purple Bag 食物募捐（Purple Bag Food Drive）本月启动：品牌先向 Feeding America 捐款15,000美元，并对公众捐款逐美元配捐、上限10,000美元，配捐通道于11月5日至30日开放。
按 Feeding America 的数据，每筹得1美元可帮助提供至少10份餐食；若配捐满额，合计25,000美元捐款可帮助提供至少25万份餐食，支援其覆盖全美与 Puerto Rico 的网络——250多家食物银行、20多家州级食物银行协会、10多家区域合作社与60,000个食物发放点和供餐项目。
线下部分，Crown Royal 的巡展车11月走访橄榄球社区，志愿者将在三站打包食物供本地发放，品牌并向每站的受助食物银行另捐5,000美元、合计15,000美元：11月6日在 New Orleans（Second Harvest Food Bank of Greater New Orleans and Acadiana）、11月20日在 Phoenix（St. Mary's Food Bank Alliance）、11月24日在 Dallas（North Texas Food Bank）。整个行动的捐赠总额上限40,000美元、下限30,000美元，款项经 Crown Royal Generosity Fund 发放。
Crown Royal 主管 James Valdes 表示，慷慨是品牌的一部分，多年来品牌通过 Purple Bag Project 与 Generosity Fund 支持军人、餐饮业者与小企业；这个感恩季，品牌邀请社区一起帮助面对饥饿的邻居。St. Mary's Food Bank 总裁兼首席执行官 Milt Liu 表示，食物能建立人与人的连接，但面对饥饿的邻居全年都需要支持，这次合作既支援食物银行的工作，也邀请公众贡献时间与资源。
Feeding America 是美国大型饥饿救助网络之一，每年为数千万人提供食物支援。除本次合作外，该网络的食物银行在感恩节与圣诞季通常是各地食物募捐与志愿服务的枢纽。（来源：Feeding America）
Crown Royal Launches Second Purple Bag Food Drive With Feeding America Match: Up to 250,000 Meals if Fully Matched
New York — Crown Royal on November 5 announced the return of its Purple Bag Food Drive, now in its second year, in partnership with the nonprofit Feeding America: the brand will contribute $15,000 to Feeding America and match eligible public donations dollar for dollar up to $10,000, with the matching window open from November 5 to November 30.
Based on data provided by Feeding America, every dollar raised helps provide at least 10 meals; if fully matched, the combined $25,000 could help provide at least 250,000 meals through the network of more than 250 food banks, 20-plus statewide food bank associations, 10-plus regional cooperatives and 60,000 food pantries and meal programs across the United States and Puerto Rico.
At three Purple Bag Food Drive events held alongside the Crown Royal Rig's November visits to football communities, volunteers will pack food for local distribution, and the brand will donate an additional $5,000 to each participating food bank, for $15,000 in total: November 6 in New Orleans (Second Harvest Food Bank of Greater New Orleans and Acadiana), November 20 in Phoenix (St. Mary's Food Bank Alliance) and November 24 in Dallas (North Texas Food Bank). Total giving under the program is capped at $40,000 with a $30,000 minimum, made through the Crown Royal Generosity Fund.
James Valdes, Crown Royal Director, said generosity is part of who the brand is, noting its past support for military members, hospitality workers and small businesses through the Purple Bag Project and the Crown Royal Generosity Fund, and invited communities to help neighbors facing hunger. Milt Liu, President and CEO of St. Mary's Food Bank, said the season of giving is a reminder of the connection food can create, but that neighbors facing hunger need support throughout the year.
Feeding America is one of the nation's largest hunger-relief networks, supporting tens of millions of people each year; its member food banks typically serve as hubs for food drives and volunteering through the Thanksgiving and Christmas season. (Source: Feeding America)
来源：Feeding America
发布：GSM·美国（发布链接）
图片来源：图：加州 Alameda 食物银行门前合影的志愿者（资料图）。Chief Petty Officer Sarah Foster／美国海岸警卫队摄，公共领域，经 Wikimedia Commons。 / Photo: Volunteers pose outside the Alameda Food Bank in California (file photo). By Chief Petty Officer Sarah Foster, U.S. Coast Guard, public domain, via Wikimedia Commons.
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