冒充大企业与政府机构的假广告花钱投放：联邦贸易委员会拟让平台先审广告、11月30日前征求公众意见
华盛顿消息：联邦贸易委员会（FTC）11月2日发布消费者提示说，诈骗者正在社交媒体的信息流、搜索结果与购物平台上花钱投放广告，冒充知名企业与政府机构，引诱消费者误以为是真广告而点击上当；FTC 正在研究更多保护消费者免受这类冒充广告侵害的办法，并向公众征求意见，提交截止日期为2026年11月30日。
FTC 说，社交媒体、搜索引擎与购物网站会用精细的工具按年龄、浏览记录与购物习惯定向投放广告，正规企业付费投放广告连接消费者与真实产品服务，如今诈骗者也在付费投放，不少人因此蒙受大额损失。现行的《冒充规则》（Impersonation Rule）已经禁止冒充政府机构与企业；FTC 正考虑修订该规则或另立新规，提高社交媒体、搜索引擎与其他数字市场平台对助长冒充诈骗行为的责任。
FTC 列出的征求意见方向包括：是否应要求平台在广告上线前审查广告主与广告内容；是否应为公众提供举报疑似冒充企业或政府机构广告的渠道；以及是否应要求平台调查疑似冒充广告、并下架查实的诈骗广告。
FTC 表示，公众可以在11月30日前在线或以书面方式提交意见，具体提交办法见其消费者提示页面。（来源：联邦贸易委员会）
FTC Seeks Public Comment on Imposter Ads Mimicking Businesses and Government Agencies: Deadline November 30
Washington: The Federal Trade Commission (FTC) said in a consumer alert on November 2 that scammers are paying to place ads in social media feeds, search results and shopping platforms that impersonate well-known businesses and government agencies, hoping people will think the imposter ads are real and click on them. The FTC said it is exploring additional ways to protect consumers from these ads and wants to hear from the public, with comments due by November 30, 2026.
The FTC said social media, search engines and shopping sites use sophisticated tools to target ads based on age, browsing history and online shopping habits, and that while companies pay to place ads connecting people to legitimate products and services, scammers are now paying too, and people are losing big money. The existing Impersonation Rule prohibits the impersonation of government agencies and businesses, and the FTC is considering updates to the rule or a new rule to increase accountability for social media, search engines and other digital marketplace platforms that further impersonation scams.
The options the FTC asked about include requiring platforms to vet advertisers and ads before ads are posted, giving people a way to report ads they think are impersonating a business or the government, and investigating suspected impersonation ads and removing those that turn out to be scams.
The FTC said people have until November 30 to review and comment online or in writing, and pointed readers to its consumer alert page for how to submit comments. (Source: Federal Trade Commission)
来源：联邦贸易委员会
发布：GSM·美国（发布链接）
图片来源：图：位于华盛顿的联邦贸易委员会总部 Apex Building。Harrison Keely 摄，CC BY 4.0，经 Wikimedia Commons。 / Photo: The Apex Building, headquarters of the Federal Trade Commission in Washington. By Harrison Keely, CC BY 4.0, via Wikimedia Commons.
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