迪拜推出全球首个城市级旅游目的地会员计划:仅限受邀、面向回头客

阿拉伯联合酋长国迪拜王储、副首相兼国防大臣 Hamdan bin Mohammed 11月1日宣布推出「Dubai Access Club」(迪拜访问俱乐部),迪拜媒体办公室称其为全球首个由城市主导、仅限受邀的旅游目的地会员计划,面向多次到访迪拜的国际旅客。
据迪拜媒体办公室,受邀会员将可通过会员平台获得专属体验、服务与优惠,具体受邀标准、参与商家与权益清单尚未公布。该计划与另一项新措举同批推出:今后游客可通过迪拜官方旅游网站 Visit Dubai 申请单次与多次入境旅游签证,签证的审核与签发仍由迪拜身份与外国人事务总局负责。
两项举措均由迪拜身份与外国人事务总局、迪拜经济与旅游部与数字迪拜局在「共享数字渠道倡议」框架下共同开发,该倡议于2025年2月获 Hamdan 批准,把公共与私营部门服务汇集到七个统一平台上。两项举措定于2026年11月内实施,签证服务的更多细节将随后公布。
迪拜经济与旅游部总干事 Helal Saeed Almarri 表示,这些举措旨在消除障碍、为游客创造更大价值、给人们更多再次到访迪拜的理由。迪拜正按其「D33 经济议程」推进把这座城市打入全球前三大旅游目的地之列。
Dubai Launches Dubai Access Club, Billed as the World's First City-Led Invitation-Only Tourism Membership Programme
Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the United Arab Emirates, announced on November 1 the launch of the Dubai Access Club, which the Dubai Media Office describes as the world's first city-led, invitation-only tourism membership programme, aimed at international travellers who visit Dubai repeatedly.
According to the Dubai Media Office, invited members will receive exclusive experiences, services and benefits through a membership platform; the invitation criteria, participating businesses and the full list of benefits have not yet been announced. The programme was unveiled alongside a second measure: visitors will be able to apply for single-entry and multiple-entry tourist visas through Visit Dubai, the city's official tourism website, while the General Directorate of Identity and Foreigners Affairs in Dubai continues to assess applications and issue visas.
Both initiatives were developed by the General Directorate of Identity and Foreigners Affairs – Dubai, the Dubai Department of Economy and Tourism and Digital Dubai under the Shared Digital Channels Initiative, approved by Sheikh Hamdan in February 2025, which brings public and private sector services together across seven unified platforms. Both measures are due to be implemented during November 2026, with further details of the visa service to follow.
Helal Saeed Almarri, Director-General of the Dubai Department of Economy and Tourism, said the initiatives are about removing barriers, creating greater value for visitors and giving people more reasons to return to Dubai. The measures form part of the Dubai Economic Agenda D33, which aims to place the city among the world's top three tourism destinations.
来源:迪拜媒体办公室
发布:GSM·美国(发布链接)
图片来源:图:迪拜 Marina 区天际线资料图。CC BY 2.0,Norlando Pobre 摄,经 Wikimedia Commons。 / Photo: Dubai Marina skyline, file photo. CC BY 2.0, by Norlando Pobre, via Wikimedia Commons.
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