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2028年洛杉矶奥运会官方口号公布:Stars Align 群星汇聚,62秒宣传片同步发布

2026-10-28 · 体育 · GSM News

美国加利福尼亚州洛杉矶县洛杉矶市——洛杉矶2028年奥运会与残奥会组委会(LA28)10月28日公布本届赛事官方口号「Stars Align」(群星汇聚),并同步发布一支62秒宣传片。洛杉矶奥运会将于2028年7月14日开幕,距今约625天。

宣传片由组委会官方发布,配乐是洛杉矶本土乐队 Red Hot Chili Peppers 的歌曲《Can't Stop》,画面取材南加州多处地标,包括从格里菲斯公园步道远眺的 Hollywood 标志、Griffith Observatory 与洛杉矶的金色黄昏。影片在 LA28 官方频道发布,组委会对该片关闭了站外网站内嵌,本站附官方链接:LA28 官方宣传片《Stars Align》。

LA28 主席兼总裁 Casey Wasserman 表示,这个口号是对运动员、志愿者与全球观众的共同邀请。首席营销官 Alex Merchán 解释口号的含义时说,它指的不是运气,而是当多年的准备遇上机会、非凡之事就此发生;他还说,最伟大的体育时刻不会凭空出现,是运动员用一生的努力换来的。

「Stars Align」延续了主办城市口号的传统:里约2016年是「A New World」,东京2020年是「United by Emotion」,巴黎2024年是「Games Wide Open」。洛杉矶与「星」另有渊源:1984年洛杉矶奥运会的会徽就叫「Stars in Motion」;Merchán 还提到,美国国旗上的50颗星象征50个州,而2028年奥运火炬接力将首次走遍全美50个州。

本届奥运会将于2028年7月14日至30日举行,残奥会于8月15日至27日举行;这将是洛杉矶第三次举办奥运会、第一次举办残奥会,预计约15,000名运动员参赛。组委会同时介绍,其「Local Authentic」计划将把本地小企业纳入赛事供应商体系,口号所指的「群星」也包括本地员工、志愿者与小企业。

LA28 Unveils 'Stars Align' as Official Slogan of the 2028 Olympic and Paralympic Games in 62-Second Film

LOS ANGELES, Los Angeles County, California — The Los Angeles Organizing Committee for the 2028 Olympic and Paralympic Games (LA28) unveiled “Stars Align” as the official slogan of the Games on October 28, launching it worldwide with a 62-second campaign film. The Los Angeles Olympics open on July 14, 2028, about 625 days away.

The film, released on LA28's official channels, is set to “Can't Stop” by Los Angeles natives Red Hot Chili Peppers and showcases Southern California landmarks, including the Hollywood Sign seen from the Griffith Park trails, Griffith Observatory and the city's golden-hour light.

LA28 Chairperson and President Casey Wasserman described the slogan as a call to action for athletes, volunteers and fans alike. Chief Marketing Officer Alex Merchán said the phrase is not about luck: it marks the moment when years of preparation meet opportunity, and he noted that the greatest moments in sport do not just happen — athletes work their whole lives for them.

“Stars Align” follows the host-city slogan tradition: Rio 2016 chose “A New World,” Tokyo 2020 “United by Emotion,” and Paris 2024 “Games Wide Open.” Los Angeles has its own history with stars — the 1984 Los Angeles Games emblem was called “Stars in Motion” — and Merchán noted that the 50 stars of the U.S. flag stand for the 50 states the Olympic torch relay will visit for the first time in 2028.

The Olympic Games run July 14–30, 2028, followed by the Paralympic Games on August 15–27 — Los Angeles' third Olympics and its first-ever Paralympics, with about 15,000 athletes expected. The organizing committee said its “Local Authentic” program will bring local small businesses into the Games' vendor network, part of a slogan meant to include the workforce, volunteers and small businesses delivering the event.

The organizing committee has disabled embedding of the film on outside websites; it can be watched on LA28's official channel: LA28 official film “Stars Align”.

来源:GSM·美国(原文链接)

图片来源:Griffith Observatory and the Los Angeles skyline at sunset. Photo via Wikimedia Commons (CC0).

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