Target焕新旗下最大自有家居品牌Threshold: 新增800多款产品 部分皇后码被套降至69美元
Target 公司（纽约证券交易所代码：TGT）10月27日宣布，对旗下最大的自有家居品牌 Threshold 进行重大焕新，新增800多款产品，并在全美所有门店与官网同步更新购物陈列与选购体验。（GSM 据 Target 公司新闻稿报道）
Threshold 是年销售额近30亿美元的自有品牌。此次焕新覆盖装饰配件、床上用品、桌面用品等家居必需品，风格从传统到现代均有；公司公布的新价格包括 Performance Sheets 床单皇后码50美元、国王码60美元，部分皇后码被套由89美元降至69美元。门店内，靠垫、盖毯、桌面装饰等品类改为按颜色、图案与质地集中陈列，部分门店还引入木质陈列装置。
Target 家居商品高级副总裁 Mara Sirhal 表示，家居是顾客个性与风格的延伸，Threshold 的焕新让每个人更容易打造心仪的空间。公司称，年内已陆续上架的焕新产品中，盖毯、装饰配件与蜡烛已实现两位数增长，采用新陈列方式的门店测试显示销售与件数有中个位数提升。Target 在全美经营2000多家门店。
Target Reimagines Its Largest Owned Home Brand Threshold With More Than 800 New Items
Target Corporation (NYSE: TGT) announced on October 27 significant updates to Threshold, its largest owned Home brand, adding more than 800 new items along with refreshed shopping experiences in all stores and online. (GSM, based on a Target Corporation press release)
Threshold is a nearly $3 billion owned brand. The reinvention spans decorative accessories, bedding, tabletop products and other home essentials in styles from traditional to contemporary. Announced prices include Performance Sheets at $50 for queen size and $60 for king size, and select Threshold queen comforters at $69, down from $89. In stores, categories such as decorative pillows, throws and tabletop decor are now merchandised together by color, pattern and texture, and select stores feature new wood fixtures.
"Homes are an extension of our guests' personalities and sense of style, and Target's Threshold reinvention makes it easier for everyone to create spaces they'll love," said Mara Sirhal, senior vice president of merchandising for home at Target. The company said reinvented products already in stores, including throws, decorative accessories and candles, are seeing double-digit growth, while tests of updated product presentations show mid-single-digit lifts in sales and units. Target operates more than 2,000 stores across the United States.
来源：GSM·美国（原文链接）
图片来源：图：Target 公司标志。公共领域，经 Wikimedia Commons（编辑性合理使用）。Photo: Target Corporation logo. Public domain, via Wikimedia Commons (editorial use).
