Chipotle烟熏牛胸肉11月5日限时回归美加门店：官方渠道订购至11月18日享0配送费
Chipotle 墨西哥烧烤（纽约证券交易所：CMG）10月26日宣布，其限时产品烟熏牛胸肉（Smoked Brisket）将于11月5日起回归美国与加拿大门店。这款产品过去曾出现比预期更早售罄的情况，此次在橄榄球赛季高峰期回归，瞄准比赛周末、宿敌对决与观赛聚会等场景。
这款牛胸肉采用符合公司「负责任养殖」（Responsibly Raised）标准的牛肉。Chipotle 估计，美国牛肉中约5%符合其动物福利与品质标准：牛只须以全素食饲料饲养，不使用添加生长激素与常规抗生素，并可追溯至原产牧场。牛肉先以烟熏塞拉诺辣椒与奇波特雷辣椒等香料调味，在 Mesquite 木上熏制数小时，形成浓郁烟熏风味；到店后由店员在铁板上煎制，再以香料收尾、拌入烟熏辣椒制成的咸鲜酱汁，并全天小批量手切供应。
品牌营销高级副总裁 Stephanie Perdue 表示：「我们为顾客带来负责任采购的牛胸肉，风味十足，并符合我们业界领先的『真实食材』标准。这份用心从源头开始，并贯穿从烟熏到煎制再到最后酱汁的每一步，你能在每一口中尝到这份承诺。」她表示，在橄榄球赛季高峰期带回这款产品，给球迷多一个把 Chipotle 列入比赛日阵容的理由。
烹饪高级副总裁 Nevielle Panthaky 表示，经典烹饪技法造就了这款牛胸肉：「一款招牌香料组合与低温慢熏的工艺赋予它浓郁的牛肉烟熏风味，铁板煎制与咸鲜微酸的酱汁则带来带一点辣劲的嫩滑口感。」他推荐的比赛日搭配是卷饼碗：白米、斑豆、烟熏牛胸肉、新鲜番茄莎莎、少量绿番茄红辣椒莎莎、奶酪与 Queso Blanco，含45克蛋白质与11克纤维。
11月5日至18日，顾客通过 Chipotle 应用、Chipotle.com 或 Chipotle.ca 订购烟熏牛胸肉主菜，可享0配送费。活动条款包括：须购买该主菜，最低订单金额为10美元（加拿大12加元），不含税与费用；仅限参与活动的美国与加拿大门店配送范围及正常营业时间；配送菜单价格可能较高，结账时可能另收服务费与其他费用（加州、科罗拉多州、康涅狄格州、马萨诸塞州、明尼苏达州与弗吉尼亚州除外）；不适用于餐饮团餐订单，也不适用于第三方外卖平台订单。
Chipotle 总部位于加州 Newport Beach。截至2026年6月30日，公司在美国、加拿大、英国、法国、德国与中东地区拥有超过4,200家餐厅，员工近14万人。公司称，在同等规模的餐饮企业中，它是唯一一家在美国、加拿大与欧洲自营全部餐厅的公司。
Chipotle's Smoked Brisket Returns to U.S. and Canada Restaurants on November 5: $0 Delivery Fees on Official Channels Through November 18
Chipotle Mexican Grill (NYSE: CMG) announced on October 26 that its limited-time Smoked Brisket will return to restaurants across the United States and Canada beginning November 5. The protein, which has sold out earlier than anticipated in the past, comes back this fall in the heart of football season, aimed at game weekends, rivalry games and watch parties.
The brisket is made with Responsibly Raised beef. Chipotle estimates that roughly 5% of U.S. beef meets its animal-welfare and quality standards, which require cattle to be raised on a strictly vegetarian diet, without added growth hormones or routine antibiotics, with traceability back to the ranch of origin. The beef is seasoned with spices including smoked serrano and chipotle chili peppers and smoked over mesquite wood for hours to develop its deep, smoky flavor. In restaurants, team members sear it on the plancha, finish it with spices, toss it in a savory sauce made with smoky chili peppers and hand-chop it in small batches throughout the day.
"We're bringing guests a responsibly sourced brisket that delivers big flavor and lives up to our industry-leading Food with Integrity standards," said Stephanie Perdue, Senior Vice President of Brand Marketing. "That care starts at the source, with beef raised to our standards, and carries through every step of the cooking process, from the smoke to the sear to the final sauce. You can taste that commitment in every bite." She said bringing the item back in the heart of football season gives fans one more reason to make Chipotle part of their game-day lineup.
"Our Smoked Brisket is defined by the classic culinary techniques that go into every batch," said Nevielle Panthaky, Senior Vice President of Culinary. "A signature blend of spices and a low-and-slow smoking process give the brisket its bold, beefy, smoky character, while the plancha sear and savory-tangy sauce create a tender bite with a little kick that's uniquely Chipotle." His recommended game-day bowl pairs white rice, pinto beans, Smoked Brisket, fresh tomato salsa, a light tomatillo-red chili salsa, cheese and Queso Blanco, delivering 45 grams of protein and 11 grams of fiber.
From November 5 through November 18, Chipotle will offer $0 delivery fees on Smoked Brisket orders placed through the Chipotle app, Chipotle.com or Chipotle.ca. Terms include a required purchase of a Smoked Brisket entree and a minimum order of $10 in the U.S. or $12 in Canada, excluding tax and fees. The offer is limited to participating U.S. and Canada locations within delivery areas during normal operating hours; higher menu prices are charged for delivery and additional service and other fees may apply at checkout, except in California, Colorado, Connecticut, Massachusetts, Minnesota and Virginia. It is not valid on catering orders or on third-party delivery platforms.
Chipotle is headquartered in Newport Beach, California. As of June 30, 2026, the company had over 4,200 restaurants in the United States, Canada, the United Kingdom, France, Germany and the Middle East, with nearly 140,000 employees. The company says it is the only restaurant company of its size that owns and operates all of its restaurants in the United States, Canada and Europe.
来源：GSM·美国（原文链接）
图片来源：图：Chipotle 墨西哥烧烤餐厅门店外观。照片：Michael Rivera，CC BY-SA 4.0，经维基共享资源。 / A Chipotle Mexican Grill restaurant storefront. Photo: Michael Rivera, CC BY-SA 4.0, via Wikimedia Commons.
