Bob Iger新书《One Last Time》定档2027年3月2日：讲述重返迪士尼任CEO的四年
据《好莱坞报道》（THR）等媒体报道，迪士尼前首席执行官 Bob Iger（艾格）的新书《One Last Time: Managing Crisis and Building Resilience at Disney》已定档 2027 年 3 月 2 日出版，由 Penguin Random House 发行，精装版售价 34 美元、共 256 页；由 Iger 本人朗读的有声书同日推出。
这是 Iger 继 2019 年畅销书《The Ride of a Lifetime》之后的第二部著作，与 Dan Schwerin 合著，记述他第二度出任迪士尼 CEO 的经历。2022 年 11 月，迪士尼董事会在他退休不到一年后致电请他回归，接替 Bob Chapek 出任 CEO；Iger 此后执掌公司近四年，今年早些时候交棒。
据出版社介绍，书中将讲述他回归时面对的局面：财务不稳、管理层动荡、士气低落与品牌受损，以及任内经历的两次代理权之争与好莱坞罢工等危机。Iger 把这本书称为一个「回归故事」，讲迪士尼如何找回其核心价值，以及这段历程教给他的在动荡时代领导企业的经验。
Bob Iger's New Book 'One Last Time' Set for March 2, 2027: The Story of His Return as Disney CEO
Former Disney CEO Bob Iger's new book, "One Last Time: Managing Crisis and Building Resilience at Disney," will be published on March 2, 2027, by Penguin Random House, according to The Hollywood Reporter and other outlets. The hardcover is priced at $34 and runs 256 pages; an audiobook narrated by Iger himself will be released the same day.
Written with Dan Schwerin, it is Iger's second book, following his 2019 bestseller "The Ride of a Lifetime," and chronicles his second tenure as Disney's CEO. In November 2022, less than a year into his retirement, Disney's board called Iger back to return as CEO, succeeding Bob Chapek. He led the company for nearly four more years before handing over the reins earlier this year.
According to the publisher, the book recounts what Iger found on his return, with finances shaky, leadership flagging, morale low and the brand tarnished, and covers crises including two proxy battles and several Hollywood strikes. Iger describes the book as a "comeback story" about what Disney needed to find its way back to its core values and what the journey taught him about leading in a time of unprecedented challenge and change.
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图片来源：Bob Iger（资料图）。开放授权图片，经 Wikimedia Commons 发布／Bob Iger (file photo). Freely licensed image, via Wikimedia Commons
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