Gray Media 携手 SWAC:数十场大学赛事将免费登陆地面电视

10月20日,西南体育联盟(SWAC)、Triple B Media 与总部位于乔治亚州 Atlanta 的 Gray Media 在 Atlanta 联合宣布,三方将合作把数十场 SWAC 赛事通过免费地面电视同步播出,与此前推出的 SWAC TV 流媒体 FAST 频道形成互补,让球迷有更多渠道免费观看比赛。
SWAC 旗下共有12所成员院校、18个联盟体育项目,此次播出的赛事涵盖橄榄球、篮球、足球等热门男女项目。Gray Media 旗下位于设有 SWAC 院校市场的电视台将播出当地学校的比赛,包括阿拉巴马州 Huntsville 的 WAFF、WAAY,Montgomery 的 WSFA、WCOV、WIYC,以及密西西比州 Jackson 的 WLBT 等,具体播出时间以各地节目表为准。Gray Media 持有 Triple B Media 的少数股权。
Gray Media 内容收购副总裁 Joshua Pila 表示,此次合作体现了公司持续专注于为本地观众提供免费本地体育内容的方针。SWAC 专员 Charles McClelland 说,联盟致力于通过多种渠道让赛事触达球迷,感谢媒体伙伴为提升成员院校与学生运动员的曝光度所作的努力。Gray Media 是全美最大的本地电视台运营商,总部位于 Atlanta,业务覆盖117个电视市场、约37%的美国家庭电视用户。(资料来源:Gray Media、SWAC 与 Triple B Media 联合新闻稿,GlobeNewswire)
Gray Media Teams Up With SWAC: Dozens of College Games to Air Free Over the Air
On October 20 in Atlanta, Georgia, the Southwestern Athletic Conference (SWAC), Triple B Media, and Atlanta-based Gray Media announced a collaboration to simulcast dozens of SWAC athletic events free over the air, complementing the recently launched SWAC TV FAST streaming channel and giving fans more ways to watch at no cost.
SWAC has 12 member institutions and 18 conference-sponsored sports, and the broadcasts will include football, basketball, soccer and other popular men's and women's sports. Gray Media stations in markets with SWAC institutions will air games from their local schools, including WAFF and WAAY in Huntsville, Alabama; WSFA, WCOV and WIYC in Montgomery, Alabama; and WLBT in Jackson, Mississippi, with viewers advised to check local listings. Gray Media holds a minority interest in Triple B Media.
"This collaboration shows Gray's continued focus on free local sports for local viewers," said Joshua Pila, Gray Media's vice president of content acquisition. SWAC Commissioner Dr. Charles McClelland said the conference remains committed to making its events accessible through a variety of viewing options and thanked its media partners for supporting the visibility of member institutions and student-athletes. Gray Media, headquartered in Atlanta, is the nation's largest owner of local television stations, serving 117 television markets reaching about 37% of U.S. television households.
(Source: joint news release from Gray Media, SWAC and Triple B Media)
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图片来源:Atlanta 市天际线。摄影:AreJay,CC BY 2.0(Wikimedia Commons)
GSM Global · 本篇英文版 English edition of this story

