FTC附条件放行阳狮收购LiveRamp：五年内须保持中立开放接入并设数据防火墙
华盛顿——美国联邦贸易委员会（FTC）10月19日宣布，将允许法国阳狮集团（Publicis Groupe）完成对数据协作平台 LiveRamp 的收购，但附加一份为期五年的同意令，以维护数字广告生态系统中的竞争。根据拟议命令，未来五年内，Publicis 与 LiveRamp 须以公平合理的条款向客户提供非歧视性的接入与支持，不得拒绝、削弱、延迟或损害客户对 LiveRamp 独立产品与服务的持续使用；同时须建立防火墙，确保 Publicis 不得接触或使用客户因使用 LiveRamp 独立产品与服务而产生的数据及机密商业信息。命令还要求任命一名独立审计员，在交易完成后的头两年每半年审计一次合规情况、其后三年每年一次；Publicis 不得报复向委员会反映合规问题的客户，客户也可要求就适用于自身的数据保护义务进行审计，未决的合同合规争议可提交第三方调解。FTC 竞争局首席副局长 David Shaw 表示，要求 LiveRamp 像今天一样作为中立平台继续运营，将确保 Publicis 不会在数字广告市场取得不公平优势。委员会以2比0的表决通过签发投诉并接受该同意协议，公众可在30天内就拟议同意协议提交意见。据彭博社报道，这笔收购作价22亿美元，于今年5月宣布。
FTC Order Preserves Competition in Digital Advertising Ecosystem as Part of Publicis's Acquisition of LiveRamp
WASHINGTON — The Federal Trade Commission announced on October 19 that it will allow Publicis Groupe to complete its acquisition of data collaboration platform LiveRamp under a proposed five-year consent order designed to preserve competition in the digital advertising ecosystem. Under the order, Publicis and LiveRamp must, for five years, provide non-discriminatory access and support on fair and reasonable terms to LiveRamp's standalone products and services, and may not deny, degrade, delay or impair customers' continued access. They must also establish firewalls to ensure Publicis does not access or use LiveRamp customer data and confidential business information, and appoint an independent auditor to audit compliance every six months for the first two years after closing and annually for the following three years. The order bars Publicis from retaliating against customers that raise compliance concerns with the Commission and provides for third-party mediation of unresolved contractual disputes. 'By requiring LiveRamp to continue operating as it does today as a neutral platform, this order will ensure that Publicis does not gain an unfair advantage over its competitors in the digital advertising marketplace,' said David Shaw, principal deputy director of the FTC's Bureau of Competition. The Commission voted 2-0 to issue the complaint and accept the consent agreement for public comment; the public will have 30 days to comment. Bloomberg Law reported the acquisition is valued at $2.2 billion and was announced in May.
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图片来源：位于华盛顿的联邦贸易委员会总部Apex大楼（资料照片）。Harrison Keely摄，CC BY 4.0授权图片，经Wikimedia Commons发布。
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