谷歌Universal Cart在美国上线：搜索与Gemini共用一个跨店购物车
谷歌10月15日在官方博客宣布，Universal Cart（通用购物车）开始在美国推出，覆盖谷歌搜索和Gemini应用。该功能今年早些时候在Google I/O大会上预览过。谷歌消费者购物产品管理高级总监苏雷什·加Napa蒂（Suresh Ganapathy）在博文中称，这款购物车是一个智能购物车，也是用户在谷歌购物的新枢纽，结账由通用商务协议（Universal Commerce Protocol，UCP）驱动。
Universal Cart可以把不同零售商的商品存进同一个购物车。谷歌举例说，用户在搜索的SI模式里把一件Steve Madden手袋存入购物车，之后在Gemini应用里再存入一件Quince毛衣和一支Ulta Beauty唇彩，下次回来时三件商品都会在同一个购物车里，可以接着上次的进度继续挑选，不必再靠浏览器标签页和截图找回商品。
购物车还会跟踪整份清单的价格与库存变化。谷歌称，该功能建立在Shopping Graph中600多亿条持续更新的商品信息之上，可以在商品降价或重新有货时向用户发出通知。
在省钱和付款方面，购物车结合Google Wallet掌握的银行卡权益信息，可以提示用户在不同付款方式之间如何选择，并直接在购物车里显示适用的促销代码。
结账时，用户可以在许多商店的购物车内直接用Google Pay几步完成付款，也可以把商品转到商家自己的购物车、到商家网站上完成购买。谷歌列出的首批可体验这种简化结账的商家包括Nike、Sephora、Target、Ulta Beauty、Walmart、Wayfair和许多Shopify商家。无论用哪种方式，订单确认和客户服务都由商家直接提供，商家仍是销售方。
谷歌把Universal Cart定位为假日购物季的工具之一，称其目的是让消费者在购物时更有条理，也更容易掌握优惠信息。
Google Launches Universal Cart in the U.S. Across Search and the Gemini App
Google announced in an official blog post on October 15 that Universal Cart is rolling out in the United States across Google Search and the Gemini app. The feature was previewed earlier this year at Google I/O. Suresh Ganapathy, Google's senior director of product management for consumer shopping, described it as an intelligent shopping cart and a new hub for shopping on Google, with checkout powered by the Universal Commerce Protocol (UCP).
Universal Cart saves products from multiple retailers in a single cart. In Google's example, a shopper saves a Steve Madden handbag in SI Mode in Search, then later saves a Quince sweater and an Ulta Beauty lip gloss in the Gemini app, and all three products are waiting in the same cart when the shopper returns, so shopping can pick up where it left off instead of relying on browser tabs and screenshots.
The cart also tracks price and inventory changes across the whole list. Google said it is built on the more than 60 billion continually refreshed product listings in its Shopping Graph, allowing it to send notifications when a saved item drops in price or comes back in stock.
On savings and payment, the cart is built on Google Wallet and can use card-perk information to help shoppers choose between payment methods, and it shows relevant promo codes directly in the cart.
When shoppers are ready to buy, many stores let them check out securely with Google Pay in a few taps right in the cart, or transfer items to the merchant's own cart to finish buying on the merchant's site. Google listed Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair and many Shopify merchants among the first offering the simplified checkout. Either way, confirmations and customer support come directly from the merchant, which remains the seller of record.
Google positioned Universal Cart as one of its tools for the holiday shopping season, aimed at helping shoppers stay organized and keep track of promotions.
来源：GSM·美国（原文链接）
图片来源：谷歌Universal Cart官方示意图：跨店购物车界面、降价提醒与卡权益提示 · 谷歌官方博客发布图（企业官方发布）
GSM Global · 本篇英文版 English edition of this story
