Las Vegas全球经济联盟更名为Las Vegas区域经济伙伴关系 10月16日启用新品牌

位于内华达州克拉克县的拉斯维加斯市,Las Vegas全球经济联盟(LVGEA)10月16日宣布,即日起更名为Las Vegas区域经济伙伴关系(LVREP),新的名称与品牌形象完成了该组织战略规划中提出的“身份重置”。
该组织董事会于2026年6月通过战略规划,将身份重置列为优先事项;更名经过一个夏季的筹备,由董事会工作组牵头、一家全国性经济发展品牌公司指导,并参考了全国选址顾问的意见。新形象于10月16日在该组织的标志性活动Perspective颁奖晚宴上揭晓后,在其官网、数字渠道与物料上全面启用,组织的使命、合作伙伴与服务保持不变。
LVREP总裁兼首席执行官丹妮尔·凯西表示:“我们的名字应当让选址顾问、首席执行官、民选官员或社区成员一眼看清我们是谁、代表谁。Las Vegas区域经济伙伴关系做到了这一点——它以世界上最知名的地名之一开头,明确表明我们服务整个区域,并表明我们的工作是与南内华达的企业、政府、教育与社区领袖合作完成的。”
Las Vegas Global Economic Alliance Renames Itself Las Vegas Regional Economic Partnership
Las Vegas is a city in Clark County, Nevada. The Las Vegas Global Economic Alliance (LVGEA) announced on October 16, 2026 that it is now the Las Vegas Regional Economic Partnership (LVREP), completing an 'identity reset' called for in the organization's strategic plan, adopted by its Board of Directors in June 2026.
The change followed a summer-long process led by a board task force, guided by a national economic development branding firm and informed by national site selection consultants. The new identity was unveiled at the organization's signature Perspective Awards Dinner and is rolling out across LVREP's website, digital channels and materials. Its mission, partners and services continue without interruption.
'Our name should tell a site selector, a CEO, an elected leader or a community member exactly who we are and who we represent,' said Danielle Casey, president and CEO of LVREP. 'Las Vegas Regional Economic Partnership does that. It leads with one of the most recognized place names in the world, makes clear we serve the entire region, and signals that our work happens in partnership with business, government, education and community leaders across Southern Nevada.'
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图片来源:图:拉斯维加斯欢迎标志实景。图片来源:Thomas Wolf, www.foto-tw.de,Wikimedia Commons,CC BY-SA 3.0。Photo: 拉斯维加斯欢迎标志实景. Image: Thomas Wolf, www.foto-tw.de, via Wikimedia Commons, CC BY-SA 3.0.
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