拉斯维加斯拟投入近600万美元推广挽回加拿大游客：2025年访客量下滑7.5%
内华达州克拉克县拉斯维加斯市的拉斯维加斯会议与游客管理局11月1日经媒体披露，计划未来五年投入近600万美元开展推广活动，挽回持续流失的加拿大游客。管理局此前已拨出50万美元用于市场研究，此次的近600万美元将是研究完成后的推广执行经费。
数据来自哈里·里德国际机场：2025年机场旅客吞吐量5300万人次，同比减少6%，其中加拿大旅客下降了25%；拉斯维加斯2025年整体游客量下滑7.5%。加拿大曾是拉斯维加斯第二大国际客源国、最大洲际客源国，2024年加拿大游客约150万人次、消费额14亿美元，占当地旅游相关支出约3%。
加拿大游客减少，与两国之间的政治紧张和旅行抵制情绪有关。为挽回市场，今年早些时候，加拿大各航空公司已将飞往拉斯维加斯的航班运力削减了约30%；这座赌城在2025年还经历了新冠疫情复苏之后整体旅游业的首次下滑。
（来源：Tourism Analytics）
Las Vegas Plans Nearly $6 Million Campaign to Win Back Canadian Tourists After 2025 Visitor Drop
The Las Vegas Convention and Visitors Authority in Las Vegas, Clark County, Nevada, will invest nearly $6 million over the next five years in a marketing campaign to win back Canadian tourists, it was reported on November 1. The authority had already set aside $500,000 for market research; the nearly $6 million will fund execution once the research is complete.
Figures from Harry Reid International Airport show 53 million passengers in 2025, down 6% year over year, with Canadian passengers down 25%, while Las Vegas visitation overall fell 7.5% in 2025. Canada was once the city's second-largest international market and its largest intercontinental market: in 2024 about 1.5 million Canadian visitors spent $1.4 billion, roughly 3% of local tourism-related spending.
The drop in Canadian travel is tied to political tensions and boycott sentiment between the two countries. Earlier this year, Canadian airlines had cut seat capacity on Las Vegas routes by about 30%, and the city saw its first overall tourism decline since the post-pandemic recovery in 2025.
(Source: Tourism Analytics)
来源：Tourism Analytics
发布：GSM·美国（发布链接）
图片来源：图：拉斯维加斯大道夜景全景。Matthew Field 摄，CC BY 2.5，经 Wikimedia Commons。 / Photo: Panorama of the Las Vegas Strip at night. By Matthew Field, CC BY 2.5, via Wikimedia Commons.
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