小企业局发布历史性指引：内容创作者企业纳入小企业分类 可申请贷款与联邦合同
美国小企业局（SBA）10月15日在华盛顿宣布，发布联邦层面首份专门承认内容创作者的小企业分类指引：符合条件的创作者主导企业，在小企业局贷款与联邦合同项目资格认定上，归入北美行业分类代码 NAICS 5121——电影与视频行业。
小企业局表示，全美约有2700万家创作者主导的企业，涵盖电影人、视频制作人、播客主播、主播、游戏创作者、数字出版者、社交媒体创业者与创意机构等。这类企业以往在申请小企业局支持时，常因行业代码不明确而难以确认资格；新指引要求这类企业以 NAICS 5121 为起点，再选定与自身主要业务最匹配的六位代码。
小企业局局长凯利·洛夫勒（Kelly Loeffler）表示，创作者是以原创想法、独特受众和内容创办企业的创业者，新指引消除了过时的分类障碍，让符合条件的创作者在创办企业、创造就业和参与竞争时有更清晰的路径。美国创作者公会创始人兼会长丹尼尔·阿巴斯（Daniel Abas）表示，联邦政府明确肯定了创作者的小企业地位，数以百万计的创作者将从中受益。TikTok美国公共政策负责人妮可·纳森（Nicole Nason）指出，该平台上有超过850万家美国小企业。
小企业局同时说明，其拟议的小企业规模标准将整合 NAICS 5121 下电影、视频制作、后期制作与发行等相关活动，公众评论期至11月20日结束，局方将一并审议有关为创作者设立行业例外条款的意见。符合条件的创作者企业可向小企业局咨询其小企业资格认定，并了解小企业局担保融资等资源。
SBA Issues Historic Guidance Recognizing Content Creators as Small Businesses
The U.S. Small Business Administration (SBA) announced in Washington on October 15 the first federal small-business classification guidance specifically recognizing content creators, clarifying that qualifying creator-led businesses are classified under NAICS 5121 — Motion Picture and Video Industries — for purposes of SBA lending and contracting program eligibility.
The SBA said the nation's roughly 27 million creator-led businesses include filmmakers, video producers, podcasters, streamers, gamers, digital publishers, social-media entrepreneurs and creative agencies. Creators have long been eligible for SBA support when they meet program requirements, but previously lacked clear guidance on the industry code that best reflects their integrated business models. Under the new guidance, such businesses should begin with NAICS 5121 and identify the six-digit code within that group that best matches their primary activity.
SBA Administrator Kelly Loeffler said creators are entrepreneurs who build businesses from original ideas, audiences and content, and that the guidance cuts through outdated classifications. Daniel Abas, founder and president of the Creators Guild of America, said the federal government has affirmed creators' small-business status and that millions stand to benefit. Nicole Nason, head of public policy at TikTok U.S., noted that more than 8.5 million American small businesses are on the platform.
The SBA said its proposed size standards would simplify standards for related motion-picture, video-production, post-production and distribution activities under NAICS 5121, and that it will consider comments — including requests for an industry exception for content creators — after the public comment period closes on November 20. The agency said it is helping qualifying creator-led businesses determine their small-business status and navigate SBA-backed financing and other resources.
发布：GSM·美国（发布链接）
图片来源：图：视频内容制作现场。来源：Wikimedia Commons，Don Ramey Logan 摄影，CC BY 4.0 / Photo: A video production setup. Source: Wikimedia Commons, by Don Ramey Logan, CC BY 4.0
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