Kelley Blue Book Homes扩进10个新市场 覆盖23州及华盛顿特区、计划2027年初推向全国
德克萨斯州Austin——房屋估值平台Kelley Blue Book Homes10月15日经GlobeNewswire宣布，新增10个市场：佐治亚、肯塔基、马里兰、明尼苏达、新墨西哥、俄克拉荷马、南卡罗来纳、田纳西、弗吉尼亚九州及华盛顿特区。该平台今年8月上线，至今两个月，现已覆盖23个州及华盛顿特区，公司计划2027年初完成全国铺开。
该公司称，市面常见估值工具多依赖都会区平均数与公开记录，中位误差超过7%，以一套50万美元的房子计约合3.5万美元。Kelley Blue Book Homes改用True Footage公司的TrueTracts技术做街区级定价，计入微观市场趋势、季节时点与房屋实际状况，房主还可补充公开记录没有的翻新与升级信息；公司称其估值目标是落在最终成交价3%以内。
据该公司数据，上线以来房主已申请超过10万次估值，已有500名经纪人以「Kelley Blue Book Homes认证经纪人」身份加入。首席执行官约翰·利斯表示，利率上升使买家对价格更敏感，卖家若在挂牌第一天就定准价格便占优势，新市场的房主现可获得与凯利蓝皮书在汽车估值领域近一个世纪口碑相同的独立估值服务。
Kelley Blue Book Homes Expands Into 10 New Markets, Now in 23 States and D.C., With National Rollout Set for Early 2027
AUSTIN, Texas — Home valuation platform Kelley Blue Book Homes announced on October 15 via GlobeNewswire that it has expanded into 10 new markets: Georgia, Kentucky, Maryland, Minnesota, New Mexico, Oklahoma, South Carolina, Tennessee and Virginia, plus Washington, D.C. The platform launched in August, two months ago, and is now accessible in 23 states and Washington, D.C.; the company plans to complete its national rollout by early 2027.
The company says widely used valuation tools rely on metro-wide averages and public records and carry a median error of more than 7 percent, roughly $35,000 on a $500,000 home. Kelley Blue Book Homes instead uses neighborhood-level pricing powered by True Footage's TrueTracts technology, accounting for micro-market trends, seasonal timing and the property's actual condition, and homeowners can add details public records miss, such as renovations and upgrades; the company says its valuations are engineered to land within 3 percent of the final sale price.
Since launch, the company says, homeowners have requested more than 100,000 valuations and 500 agents have joined as Kelley Blue Book Homes Verified Agents. Chief Executive John Liss said rising rates make buyers more price-sensitive than ever, sellers who price correctly on day one have the advantage, and homeowners in the new markets now have the same independent valuation the Kelley Blue Book name has stood for in cars for nearly a century.
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图片来源：美国郊区住宅街景（资料照片）· Carol M. Highsmith 摄，公共领域，美国国会图书馆藏、维基共享资源
GSM Global · 本篇英文版 English edition of this story
