跟进：SKIMS联合创始人称「不担心黑粉」回应148美元日历争议，退款道歉后再生风波
美国品牌 SKIMS 的148美元配饰圣诞日历争议有了新进展。据 BuzzFeed 11月12日报道，SKIMS 联合创始人兼首席产品官 Emma Grede 被 TMZ 记者问到对批评者的看法时回答：「你的问题很好，但我不担心那些黑粉。」她耸了耸肩，笑着补了一句：「又是新的一天！」这段视频11月11日前后在网上传开，仅 TikTok 一个平台播放量就超过130万次，而此时距 SKIMS 向全部买家道歉并提出退款只有几天。
这番话在网上引来新一轮批评。有网友写道，付费买东西的顾客不是黑粉；也有人质问，既然不在乎，为什么还要给所有人退款。也有网友替她说话，指出记者问的本来就是「对黑粉有什么想说的」，她的回答对题。两种说法目前都在传播中。
Emma Grede 是 SKIMS 的创始合伙人兼首席产品官，也是 Khloé Kardashian 旗下服装品牌 Good American 的联合创始人，她的丈夫 Jens Grede 是 SKIMS 的联合创始人兼首席执行官。据多家媒体报道，品牌创始人金·卡戴珊（Kim Kardashian）本人至今没有就这款日历公开回应。
这款日历的风波始于11月6日：网红 Kayla Ryan 的开箱视频在 TikTok 疯传、播放量超过6500万次，盒子里开出的多是发圈、发夹、钥匙扣等小物件，与148美元售价的反差引发大量买家跟拍吐槽。SKIMS 11月9日表示，已亲自联系每一位买家，让他们在全额退款或等额店内抵用金之间二选一，并承认这款日历没有达到顾客的预期。GSM 11月9日已报道退款一事，这次的联合创始人表态是其后的新进展。
关联：SKIMS 148美元圣诞日历开箱视频疯传6500万次：只有发圈发夹 品牌向所有买家全额退款
Follow-Up: SKIMS Cofounder Says She Does Not Worry About the 'Haters' Over the $148 Advent Calendar, Sparking Fresh Backlash After the Refund Apology
The controversy over U.S. brand SKIMS and its $148 accessories advent calendar has a new development. According to BuzzFeed on November 12, Emma Grede, SKIMS cofounder and chief product officer, was asked by a TMZ reporter what she would say to the people judging the calendar, and replied: "Your question is really good, but, you know, I don't worry about the haters." She shrugged, smiled and added: "It's a new day!" The clip surfaced online around November 11 and has drawn more than 1.3 million views on TikTok alone, only days after SKIMS apologized to every buyer and offered refunds.
Her remarks drew a fresh round of criticism online. Some users wrote that paying customers are not haters, and others asked why the brand was refunding everyone if it did not care. Others defended her, pointing out that the reporter had specifically asked about "haters," so her answer matched the question. Both views are still circulating.
Emma Grede is a founding partner and chief product officer of SKIMS and a cofounder of Khloé Kardashian's clothing brand Good American; her husband, Jens Grede, is a SKIMS cofounder and its chief executive. According to multiple outlets, brand founder Kim Kardashian has not publicly addressed the calendar herself.
The dispute began on November 6, when an unboxing video by influencer Kayla Ryan went viral on TikTok with more than 65 million views, revealing mostly hair ties, bobby pins and keychains inside a box priced at $148, a contrast that prompted many other buyers to post their own frustrated unboxings. On November 9, SKIMS said it had personally contacted every customer and offered a choice of a full refund or store credit for the full amount, acknowledging that the calendar did not meet expectations. GSM reported the refunds on November 9; the cofounder's remarks are a new development since then.
来源：TMZ
发布：GSM·美国（发布链接）
图片来源：资料图：SKIMS联合创始人Emma Grede2026年在洛杉矶时报图书节发言（Janeirohy摄，CC BY 4.0，经Wikimedia Commons），非涉事视频画面
GSM Global · 本篇英文版 English edition of this story
- 2026-11-09 17:22SKIMS 148美元圣诞日历开箱视频疯传6500万次：只有发圈发夹 品牌向所有买家全额退款
- 2026-11-13 05:00跟进：SKIMS联合创始人称「不担心黑粉」回应148美元日历争议，退款道歉后再生风波本篇
