Lowe's成Bilt独家家装伙伴:800多万会员在Lowe's消费可赚Bilt积分

美国家装连锁 Lowe's 11月10日在北卡罗来纳州 Mooresville 宣布,成为邻里商业与奖励平台 Bilt 的独家家装合作伙伴,Bilt 的800多万会员从此在 Lowe's 买东西也能攒积分、兑服务。
合作的核心是两套会员体系打通:Bilt 会员关联 MyLowe's Rewards 账户后,在 Lowe's 的合资格消费可赚取1倍 Bilt 积分,同时照常累积 MyLowe's Rewards 的权益,包括免运费和会员专享价。两个账户的自动匹配功能将在今年12月上线。
会员还可以用 Bilt 现金、积分或绑定的银行卡购买 Lowe's 的 HomeCare+ 家居维护订阅:每年两次上门服务,覆盖最多七项基本维护,服务中用到的产品打95折,年费99美元。Bilt 的平台网络覆盖全美5万多家合作商户。
两家公司还计划在2027年初在 Bilt 平台内上线一个 Lowe's 精选商城。Lowe's 负责市场的高级副总裁 Jen Wilson 说,家装是很个人的事,这次合作是让顾客在已经熟悉的社区里,顺手连上 Lowe's 的产品、服务和奖励。
Lowe's 是《财富》100强企业,2025财年销售额超过860亿美元,在全美有1750多家门店。
(来源:Lowe's)
Lowe's Becomes Bilt's Exclusive Home Improvement Partner: 8 Million-Plus Members Can Now Earn Bilt Points at Lowe's
Lowe's announced on November 10 in Mooresville, North Carolina, that it has become the exclusive home improvement partner of Bilt, the neighborhood commerce and rewards platform, connecting Bilt's more than 8 million members with Lowe's products, loyalty benefits and home services.
At the center of the partnership, the two loyalty ecosystems link up: Bilt members who connect a MyLowe's Rewards account earn 1X Bilt Points on eligible Lowe's purchases, on top of MyLowe's Rewards benefits such as free shipping and exclusive member deals. Automatic matching with existing MyLowe's Rewards accounts arrives in December 2026.
Members can also use Bilt Cash, Bilt Points or a linked card to buy Lowe's HomeCare+ home maintenance subscription through Bilt. HomeCare+ includes two annual in-home visits covering up to seven essential maintenance services, 5 percent off products used during those visits, and runs $99 a year. Bilt's marketplace spans more than 50,000 merchant partners nationwide.
The two companies plan to expand the partnership in early 2027 with a curated Lowe's marketplace inside Bilt. Jen Wilson, Lowe's executive vice president and chief marketing officer, said the partnership meets customers in a community they already know and connects them to Lowe's products, services and rewards in a way that feels simple and seamless.
Lowe's is a Fortune 100 company with fiscal 2025 sales of more than $86 billion and over 1,750 stores across the United States.
(Source: Lowe's Companies, Inc)
来源:Lowe's
发布:GSM·美国(发布链接)
图片来源:图片来源:Wikimedia Commons 开放授权资料图,图中为一家 Lowe's 门店夜景 Image: Wikimedia Commons (open license), file photo of a Lowe's store at night
GSM Global · 本篇英文版 English edition of this story

