ROLLER发布Workflows等超级智能升级：重复运营任务可自动触发、2027年开放使用，11月12日公布
场馆管理平台ROLLER于2026年11月12日经PRNewswire宣布，为休闲与景点行业推出多项超级智能与自动化升级，核心是新功能ROLLER Workflows，同时包括Guest Agent、Loyalty与Memberships的增强，以及经更多销售渠道获取客源的新能力。
公司称，Workflows利用场馆的实时数据自动处理重复性运营任务，例如追讨未付的生日派对款项与预订信息、在库存不足时提醒员工。运营方可从预置模板库中选用场馆最常用的任务，也可自建工作流，让原本需要人工逐项处理的动作自动触发。场馆现可加入候补名单，Workflows定于2027年开放使用。
公司引用其2026 Pulse报告称，56%的景点客人表示优质体验是再次到访的首要原因，近八成客人把团队与服务质量列为回访的关键原因。联合创始人兼首席执行官Luke Finn表示，每一分钟花在重复工作上的时间，都是从客人身上拿走的时间，公司希望帮运营方把这些时间省回来。
同步升级的Guest Agent于2026年5月推出、现处早期访问阶段，可全天候经电话与网络处理客人咨询与预订，本次新增更多配置选项、每次对话的仪表板与跨场馆的集中升级处理。公司引用其2027 Benchmark报告称，35%的预订发生在下午5时之后，只有13%的客人会再次到访，但回头客贡献了27%的收入。渠道管理新增Reseller Portal，场馆除Viator与GetYourGuide等在线旅行平台外，还可经酒店、旅行社等以寄售方式销售，所有预订直接进入ROLLER系统。
（来源：ROLLER）
ROLLER Unveils Workflows and Further AI Upgrades for Attraction Venues: Repetitive Tasks Trigger Automatically, With Workflows Opening in 2027, Announced November 12
ROLLER, the venue management platform for the leisure and attractions industry, announced on November 12, 2026, in a PRNewswire release, major advancements in AI and automation, centered on the new ROLLER Workflows, alongside enhancements to Guest Agent, Loyalty and Memberships, and new capabilities for capturing demand through additional sales channels. The company said Workflows automates repetitive operational tasks using live venue data, from chasing outstanding birthday party payments and booking details to alerting staff when stock runs low. Operators can choose from a library of pre-built templates for the tasks venues do most, or create their own workflows, to automatically trigger actions that teams would otherwise do manually. Venues can join the waitlist now, with availability coming in 2027. Citing its 2026 Pulse Report, the company said 56 percent of attraction guests say a great experience is the main reason they return, and nearly 8 in 10 guests say team and service quality is a key reason they come back. Co-founder and chief executive Luke Finn said every minute spent on repetitive work is a minute taken away from the guest, and that the company wants to help operators reclaim that time. Guest Agent, introduced in May 2026 and now in Early Access, handles guest inquiries and bookings around the clock across phone and web, and gains more configuration options, a dashboard for every conversation, and centralized escalation management across venues. Citing its 2027 Benchmark Report, the company said 35 percent of bookings happen after 5 p.m., and that only 13 percent of guests return, while those repeat visitors drive 27 percent of revenue. Channel Management, now with a Reseller Portal, lets venues sell through hotels, tour operators and travel agents on consignment alongside online travel agents such as Viator and GetYourGuide, with every booking flowing directly into ROLLER.
(Source: ROLLER)
来源：ROLLER
发布：GSM·美国（发布链接）
图片来源：图：一座主题乐园里的过山车轨道。Darren Haddock，CC BY-SA 2.0，经 Wikimedia Commons。 / Photo: Darren Haddock, CC BY-SA 2.0, via Wikimedia Commons.
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