Repsly为ShelfScan新增货架陈列合规功能：四项自动指标现场评分，11月12日发布
零售执行平台Repsly于2026年11月12日在美国马萨诸塞州波士顿经BusinessWire宣布，为其图像识别方案ShelfScan新增Planogram Compliance货架陈列合规功能。该功能直接建在Repsly平台内，以客观的、数据驱动的合规分数取代人工巡查，让现场团队在同一次到店中即可纠正问题，并为贸易支出的问责提供依据。
新功能可直接用现场团队已拍摄的真实货架照片生成标准陈列图，也可经Excel或接口导入既有陈列图。系统以四项自动实时指标做店内核验，即合规分数、在架率、排面准确率与未授权率，并在现场直接标出货架差异，给出自动清单供团队在离开通道前修正布局并补单。后端团队可经仪表板按账户、门店、品类与陈列类型追踪合规趋势，并把真实陈列与合规数据导出给品类与贸易规划团队。
首席执行官Caitlin Will表示，技术只有能驱动门店现场的行动时才有价值，公司不把图像识别看作数据收集，而是看作销售、问责与更优规划的引擎。高级产品经理Maja Kranjcec表示，有了集成在Repsly中的图像识别，现场团队能在还在店内时就得到货架实况与应有陈列之间的客观对照。该功能即日起作为ShelfScan的高级能力提供，是Repsly平台的附加项。公司称其客户包括650多个现场团队，涵盖卡夫亨氏、露华浓与百威英博等品牌。
（来源：Repsly）
Repsly Adds Planogram Compliance to ShelfScan: Four Automated Metrics Score Shelves in Store, Announced November 12
Repsly announced on November 12, 2026, in Boston, Massachusetts, in a BusinessWire release, the launch of Planogram Compliance, a new capability within ShelfScan, its image recognition solution. Built directly into Repsly's retail execution platform, the capability replaces manual audits with objective, data-driven compliance scores that empower in-visit corrective action and ensure trade spend accountability. The feature can create gold-standard planograms directly from real-world shelf photos that field teams already capture, or import existing planograms via Excel or API. It verifies stores with four automated live metrics, a Compliance Score, Presence Rate, Facing Accuracy and Unauthorized Rate, highlights exact shelf discrepancies on the spot with an automated checklist to fix layout errors and place new orders before leaving the aisle, and gives back-office teams dashboards to track compliance trends across accounts, stores, product categories and display types, plus export of real-world planogram and compliance data to category and trade planners. Chief executive Caitlin Will said technology is only as valuable as the action it drives on the store floor, and that the company views image recognition not as a data-collection exercise but as an engine for sales, accountability and smarter planning. Senior product manager Maja Kranjcec said field teams get an objective, actionable view of what is on the shelf versus what should be there while they are still in the store. Planogram Compliance is available today as an advanced capability within ShelfScan, offered as an add-on to the Repsly platform, whose customers include more than 650 field teams, including Kraft Heinz, Revlon and AB InBev, according to the company.
(Source: Repsly)
来源：Repsly
发布：GSM·美国（发布链接）
图片来源：图：超市货架上陈列的牛奶商品。維基小霸王，CC BY-SA 4.0，经 Wikimedia Commons。 / Photo: 維基小霸王, CC BY-SA 4.0, via Wikimedia Commons.
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