费城宾州园艺学会启动200周年庆典 发布新品牌标识迎2027年双百年
宾夕法尼亚州园艺学会（PHS）正式启动200周年庆典。据 BizBash 11月12日行业简报，学会发布了全新的品牌标识与网站，由费城本地创意工作室 Smith & Diction 合作设计，以园艺为灵感，全面呈现学会的工作版图，涵盖标志性的费城花展、社区绿化、公共花园等项目。此次发布标志着为期一年的庆祝活动拉开帷幕，庆典将持续至2027年学会成立200周年。学会表示，新标识旨在完整呈现其从大型花展到街区绿化、公共花园的各项工作，相关庆祝活动将在未来一年陆续展开，带领市民回顾两个世纪的园艺历程，并以新形象迎接下一个百年。费城花展是学会最具标志性的活动，新品牌将随花展及社区绿化项目一同亮相，庆典活动详情将陆续公布。
Philadelphia's Pennsylvania Horticultural Society Launches 200th Anniversary Celebration, Unveils New Brand Ahead of 2027 Bicentennial
The Pennsylvania Horticultural Society (PHS) has officially launched its 200th anniversary celebration. According to a November 12 BizBash industry briefing, the society unveiled a new brand identity and website, designed with Philadelphia creative studio Smith & Diction and inspired by horticulture, presenting the full scope of its work — from the signature Philadelphia Flower Show to community greening and public gardens.
The launch kicks off a year of celebration running through the society's 200th anniversary in 2027. PHS said the new identity is meant to present everything it does, from large flower shows to neighborhood greening and public gardens, and that anniversary events will roll out over the coming year, inviting residents to look back on two centuries of horticulture and welcome the next century with a new image.
The Philadelphia Flower Show is the society's most iconic event; the new brand will appear alongside the show and its community greening programs, with further celebration details to be announced.
来源：BizBash
发布：GSM·美国（发布链接）
图片来源：图：费城花展展品。图片来源：Wikimedia Commons，Mary Mark Ockerbloom 摄，CC BY-SA 4.0。 Image: An exhibit at the Philadelphia Flower Show. Source: Wikimedia Commons, photo by Mary Mark Ockerbloom, CC BY-SA 4.0.
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