Constant Contact推出Catalyst营销助手：依托30年与逾100万小企业经验、先行体验开放
营销平台Constant Contact于2026年11月12日在美国马萨诸塞州沃尔瑟姆经PRNewswire宣布，推出Constant Contact Catalyst，一款为小企业规划、执行并推动跨渠道增长的超级智能营销方案。该产品在由Constant Contact主办的GURU Conference期间发布，公司称其工作方式更像业主聘请的专家，而不是又一件需要从头学习的工具。
公司称，Catalyst会扫描企业的数字足迹以理解其品牌声音，再给出一份可逐项审阅的计划，业主可在聊天界面中审阅、头脑风暴并调整策略，执行环节保留业主批准。营销工作可跨电子邮件、社交媒体、短信与广告等渠道展开，并跟踪各渠道的收入、互动与回报。
公司称，Catalyst的判断依据来自其30年来服务逾100万家小企业的经验，用于决定做什么、采取什么行动、说什么以及为什么这样做。首席执行官Frank J. Vella在发布中参与介绍。小企业业主可经constantcontact.com/catalyst加入Catalyst先行体验计划，公司服务对象还包括非营利机构、特许经营、多门店品牌与房地产团队。
（来源：Constant Contact）
Constant Contact Introduces the Catalyst Marketing Assistant: Built on 30 Years With More Than One Million Small Businesses, With Early Access Open
Constant Contact announced on November 12, 2026, in Waltham, Massachusetts, in a PRNewswire release, the launch of Constant Contact Catalyst, an AI marketing solution that plans, executes and drives growth across marketing channels for small businesses. Launched during the GURU Conference presented by Constant Contact, Catalyst is presented by the company as working like an expert that owners hired rather than another tool they need to learn. The company said Catalyst will scan a business's digital footprint to understand its voice, then build an itemized plan that an owner can review in a chat interface, enabling brainstorming and strategy from a single prompt, with owner review and approval built into execution. Campaign work can run across email, social media, SMS and advertising channels, and the product tracks revenue, engagement and return across channels. The company said Catalyst draws on its 30 years of experience working with over a million small businesses to inform what to do, what actions to take, what to say and why. Chief executive Frank J. Vella is quoted in the release. Small business owners can join the Catalyst early access program at constantcontact.com/catalyst. The company also serves nonprofits, franchises, multi-location brands and real estate teams.
(Source: Constant Contact)
来源：Constant Contact
发布：GSM·美国（发布链接）
图片来源：图：一张办公桌上的台式电脑与显示器。Oliver Propst，CC BY-SA 3.0，经 Wikimedia Commons。 / Photo: Oliver Propst, CC BY-SA 3.0, via Wikimedia Commons.
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