奥斯汀初创品牌退伍军人节推出“英雄衫” 收益助力洛克哈特退伍军人康养中心
奥斯汀服装初创品牌牛仔竞技俱乐部11月11日退伍军人节当天宣布，预售“英雄衫”系列服装，并计划用销售收益推进在洛克哈特建设退伍军人康养中心的长期计划。该品牌由前美国陆军特种部队“绿色贝雷帽”成员杰伊·马斯格雷夫创立。首款“英雄衫”将致敬前海军陆战队狙击手尼克·佩拉莱斯，服装中融入退伍军人军装的布料碎片，每件附带一张单独编号的收藏卡，扫码可观看讲述该退伍军人生平与服役经历的访谈。
马斯格雷夫表示，选择退伍军人节当天预售并非巧合，致敬服役者是品牌创立的核心。公司计划用商品收益推动在洛克哈特建设一座旗舰运动俱乐部与退伍军人康养中心，服务大奥斯汀地区。目前该设施仍处于规划阶段，融资、合作伙伴与开业日期均未确定，品牌将先通过“英雄衫”系列陆续讲述更多退伍军人的故事。
Austin Startup Launches 'Hero Shirts' on Veterans Day to Support Veterans Wellness Center
Austin apparel startup Cowboy Athletic Club announced on Veterans Day, Nov. 11, the pre-sale of its 'Hero Shirts' line, GlobeNewswire reported. The brand was founded by former U.S. Army Green Beret Jay Musgrave. Each shirt incorporates fabric from a veteran's uniform and comes with an individually numbered collector card whose code links to a filmed interview telling that veteran's story.
The first shirt honors former Marine sniper Nick Perales, who lost a leg in Afghanistan. The company says proceeds are intended to advance its long-term plan for a flagship athletic club and veterans wellness center in Lockhart, in the greater Austin area of Travis County, Texas; the facility remains in the planning stage, with financing, partners and an opening date not yet set.
来源：牛仔竞技俱乐部（公司通稿
发布：GSM·美国（发布链接）
图片来源：图：德克萨斯州奥斯汀市天际线。Quintin Soloviev 摄，CC BY 4.0，经 Wikimedia Commons。 / Photo: The Austin, Texas, skyline. By Quintin Soloviev, CC BY 4.0, via Wikimedia Commons.
GSM Global · 本篇英文版 English edition of this story
