洛杉矶通过议案扶持本地与族裔媒体：120天内提交广告支出评估
加利福尼亚州洛杉矶县监事会11月10日通过一项议案，要求县政府制定与本地、族裔、社区及 hyperlocal 媒体合作的统一策略，提高县政府广告支出的透明度，并扩大这些媒体获得县政府合同的机会。该议案由监事会主席、第一区监事 Hilda L. Solis 与第四区监事 Janice Hahn 共同提出。
议案指出，加州自2002年以来已流失超过12,000名地方记者，许多社区主要依靠以居民母语报道的本地与族裔媒体获取公共信息。议案援引纽约市的做法作为参考：纽约市曾订下将至少50%的广告支出投向族裔与社区媒体的目标，五年内为当地媒体生态带来约7,200万美元。
按照议案，县行政长官将联合内勤服务部、反种族主义多元与包容倡议办公室、移民事务办公室等部门，在120天内就四方面工作提交报告，包括建立全县统一框架的可行性、引入慈善与学术伙伴独立评估县广告支出、把相关评估工具纳入采购流程，以及征求本地与族裔媒体的意见。Hahn 表示，把县政府的宣传投放到居民信任的本地媒体，是对地方新闻、社区与县政府三方都有利的做法。
（来源：洛杉矶县监事会）
Los Angeles County Approves Motion to Strengthen Local, Ethnic and Community Media
The Los Angeles County Board of Supervisors in California approved a motion on November 10 directing the County to develop a coordinated strategy for working with local, ethnic, community and hyperlocal media, to improve transparency in advertising expenditures and expand those outlets' access to County contracts. The motion was authored by Board Chair and First District Supervisor Hilda L. Solis and Fourth District Supervisor Janice Hahn.
The motion notes that California has lost more than 12,000 local journalists since 2002, and that many communities rely on local and ethnic media reporting in residents' own languages as their primary source of public information. It cites New York City's approach as a reference, where a goal of directing at least 50 percent of advertising spending to ethnic and community outlets ultimately steered about $72 million into the local media ecosystem over five years.
Under the motion, the County's Chief Executive Officer, working with the Internal Services Department, the Anti-Racism, Diversity and Inclusion Initiative, the Office of Immigrant Affairs and other departments, will report back within 120 days on four areas: the feasibility of a countywide framework, philanthropic and academic partners for an independent assessment of County advertising spending, incorporating assessment tools into procurement practices, and engaging local and ethnic media organizations. Hahn said advertising with the local outlets residents already trust is a win for local journalism, for communities and for the County.
(Source: Los Angeles County Board of Supervisors)
来源：洛杉矶县监事会
发布：GSM·美国（发布链接）
图片来源：洛杉矶 Kenneth Hahn 行政大楼，Wikimedia Commons，CC BY-SA 3.0 / Kenneth Hahn Hall of Administration, Los Angeles, Wikimedia Commons, CC BY-SA 3.0
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