非营利机构Raregivers11月10日全球启动照护者公益宣传：首支公益片时长60秒，发布方称逾八成罕见病照护者报告长期情绪压力
美国 — 非营利网络Raregivers公司11月10日宣布，与Havas Health Network及制作公司Hungryman合作，全球启动名为真实照护的公益宣传活动。该活动在美国全国照护者月期间启动，旨在呈现照护者常不被看见的经历。
活动内容
发布方称，该活动由导演布莱恩·巴克利执导，原创音乐由Art of Sound团队创作。活动以一支60秒公益片启动，预计还将推出多支以单个照护者为主角的纪录短片，素材来自在全球收集的真实照护者故事。
发布方称，活动内容、照护者影片、公益片与免费多语种资源将设于一个新设的活动专页，并同时提供同伴支持团体、心理健康网络与危机热线的转介信息。活动将持续至罕见病月、3月3日照护者感谢日、10月10日世界心理健康日与10月29日国际关怀与支持日等节点。
发布方给出的数字
发布方称，超过80%的罕见病照护者报告长期情绪压力、抑郁或焦虑，并估计有7.48亿名照护者因照护责任离开劳动力队伍。发布方称，照护者主导着77%的医疗决定。
Raregivers创始人兼首席执行官克里斯托尔·巴雷特·奥洛克林在发布中表示，照护者在很大程度上独自应对复杂的医疗状况、无偿工作，却被期待微笑着承受压力，这项活动要让公众看见并支持他们。上述数字均为发布方在11月10日新闻稿中给出的口径，本稿按发布方表述引用。
Nonprofit Raregivers Launches a Global Caregiver Public Service Campaign on November 10: First Spot Runs 60 Seconds, and the Organisers Say Over 80 Per Cent of Rare Disease Caregivers Report Chronic Emotional Stress
United States — Raregivers Inc., a global nonprofit network, announced on November 10 that it has partnered with Havas Health Network and the production company Hungryman to launch The Rare Truth, a global public service announcement campaign built to present the often invisible experience of caregiving.
Campaign content
The organisers said the campaign is directed by Bryan Buckley, with original music created by Art of Sound. The campaign is launching with a 60-second public service announcement and is expected to feature individual caregiver documentary shorts, built from real caregiver stories gathered from around the world.
Campaign content, including caregiver films, the announcement and free multilingual resources, will live on a new campaign hub, the organisers said, alongside referrals to peer support groups, mental health networks and crisis lines. The campaign will continue through Rare Disease Month in February, Caregiver Appreciation Day on March 3, World Mental Health Day on October 10 and the International Day of Care and Support on October 29.
Figures given by the organisers
The organisers said more than 80 per cent of rare disease caregivers report chronic emotional stress, depression or anxiety, and estimated that 748 million caregivers are pulled out of the workforce due to caregiving responsibilities. They said caregivers drive 77 per cent of healthcare decisions.
Cristol Barrett O'Loughlin, founder and chief executive of Raregivers, said in the release that caregivers navigate complex medical situations largely alone and unpaid, and are then expected to smile through the stress, and that the campaign asks the public to see them and support them. All figures in this report are as stated by the organisers in their November 10 release.
来源链接： https://www.prnewswire.com/news-releases/raregivers-havas-and-award-winning-director-bryan-buckley-partner-to-elevate-caregivers-in-global-public-service-announcement-campaign-302931307.html
来源：美通社
发布：GSM·美国（发布链接）
图片来源：Wikipedia/Wikimedia Commons 词条主图：Public service
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