YouTube流媒体数据2027年重返Billboard榜单:今年1月退出后,Billboard新计算法获其认可

YouTube 11月9日更新其官方博客宣布:「我们将于2027年起重返 Billboard 榜单。Billboard 的新计算方法更能反映歌迷今天在订阅与广告支持两种服务中消费音乐的方式。」Billboard 当日也以快讯向订阅用户通报了这一消息。
这段合作的中断始于2025年12月。YouTube 当时表示,Billboard 使用过时的公式,对订阅支持的播放赋予比广告支持播放更高的权重,没有反映歌迷今天消费音乐的方式,也忽视了没有订阅的大量歌迷的参与。流媒体占美国录制音乐收入的84%。YouTube 当时提出的要求是:每一次播放都应被公平、平等地计算,不论是订阅还是广告支持。
在长达十年的合作与多轮讨论后,YouTube 于2026年1月16日之后停止向 Billboard 提供数据,其数据也不再计入 Billboard 榜单。
按11月9日的最新宣布,YouTube 数据将自2027年起重新计入美国 Billboard 榜单。YouTube 在更新中只确认了回归时间与对新计算方法的认可,未公布新公式的计权细节。
(来源:YouTube)
YouTube Streaming Data to Return to Billboard Charts in 2027 After January Withdrawal, YouTube Confirms
YouTube updated its official blog on November 9 to announce: 'We are returning to the Billboard charts starting in 2027. Billboard's new methodology better reflects how fans engage with music today across both subscription and ad-supported services.' Billboard also alerted subscribers to the news the same day.
The break began in December 2025, when YouTube said Billboard used an outdated formula that weighted subscription-supported streams higher than ad-supported ones, undervaluing the engagement of fans without a subscription. Streaming makes up 84% of U.S. recorded music revenue, YouTube noted, and it asked that every stream be counted fairly and equally, whether subscription-based or ad-supported.
After a decade-long partnership and extensive discussions, YouTube stopped delivering its data to Billboard after January 16, 2026, and its data was no longer factored into the charts.
Under the November 9 update, YouTube data will again factor into the U.S. Billboard charts starting in 2027. YouTube did not publish the weighting details of the new methodology in the update.
(Source: YouTube)
来源:YouTube
发布:GSM·美国(发布链接)
图片来源:图:位于加州 San Bruno 的 YouTube 总部(资料图)。BrokenSphere 摄,CC BY 3.0,经 Wikimedia Commons。 / Photo: YouTube headquarters in San Bruno, California (file photo). Photo by BrokenSphere, CC BY 3.0, via Wikimedia Commons.
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