美泰任命 Steve Totzke 为总裁兼首席运营官：11月11日上任
总部位于美国加利福尼亚州洛杉矶县埃尔塞贡多市（El Segundo）的玩具巨头美泰公司（Mattel）11月5日宣布，任命 Steve Totzke 为公司总裁兼首席运营官，自11月11日起生效。他将负责美泰的全球品牌组合、销售与商业运营，以及消费者产品与体验业务，并向董事长兼首席执行官 Roger Lynch 汇报。
与此同时，担任总裁、首席营销与品牌官的 Roberto Stanichi 将于11月10日离任，另谋发展。美泰在公告中表示，这次高层调整是新任首席执行官 Roger Lynch 上任后管理层重组的一部分：Lynch 今年10月接任董事长、并在11月初正式出任首席执行官。
美泰是全球最大的玩具与家庭娱乐公司之一，旗下拥有芭比、风火轮、费雪、托马斯小火车等经典品牌，其产品在全球儿童与家庭消费市场占据重要位置。这次人事变动正值假日销售季前夕，总裁兼首席运营官将统管品牌与全球销售渠道，其接下来的产品与渠道策略备受零售业关注。
美泰同时宣布，公司将于11月5日美股收盘后发布2026年第三季度财报。（来源：美泰公司）
Mattel Names Steve Totzke President and Chief Operating Officer, Effective Nov. 11
Mattel, Inc., the toy giant headquartered in El Segundo, Los Angeles County, California, announced on Nov. 5 the appointment of Steve Totzke as President and Chief Operating Officer, effective Nov. 11, 2026. Totzke will oversee the company's global brand portfolio, sales and commercial operations, and consumer products and experiences, and will report to Chairman and CEO Roger Lynch.
At the same time, Roberto Stanichi, President, Chief Marketing and Brand Officer, will step down from his role effective Nov. 10 to pursue another opportunity. The move is part of a leadership reshuffle under Lynch, who became Chairman in October and formally took over as CEO in early November.
Mattel is one of the world's leading toy and family entertainment companies, with a portfolio that includes Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends. The appointment comes just ahead of the holiday sales season, and the new president and COO will lead brand strategy and global sales channels.
Mattel also released its third quarter 2026 financial results after the market close on Nov. 5. (Source: Mattel, Inc)
来源：美泰公司
发布：GSM·美国（发布链接）
图片来源：图：美泰旗下「风火轮」小车模型（资料图）。CC BY-SA 3.0，经 Wikimedia Commons。 / Photo: A Hot Wheels model car by Mattel (file photo). CC BY-SA 3.0, via Wikimedia Commons.
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