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纽约市与 Supreme 签商标授权至2028年 FDNY、NYPD 标志可合法使用

2026-11-06 · 时尚 · GSM News
纽约市与 Supreme 签商标授权至2028年 FDNY、NYPD 标志可合法使用

纽约州纽约市消息:潮流品牌 Supreme 与纽约市政府达成官方授权协议,获得在商品上合法使用纽约市政府商标的权利。协议有效期至2028年,并设有由市方行使的选择权,可延长至2030年。

根据纽约市特许经营与特许权审查委员会的官方文件,协议条款包括2.2万美元的保底最低版税,Supreme 并按授权商品净销售额的6%支付版税。

授权范围包括「纽约制造」(Made in NY)、纽约市消防局(FDNY)、纽约市警察局(NYPD)与市环卫局(DSNY)等市政部门标志,相关设计已在 Supreme 2026年秋冬系列预览中亮相。

此前,Supreme 曾多次致敬纽约市政机构,推出过绣有 FDNY 标志的帽子和印有市环卫局标志的连帽衫,但一直没有正式授权。此次签约使品牌对市政元素的借用获得官方许可,也为市政府带来一笔新的授权收入。协议涵盖的商品包括服装及配饰等品类。

New York City Signs Trademark License With Supreme Through 2028, Allowing Lawful Use of FDNY and NYPD Marks

New York City — Streetwear brand Supreme has reached an official licensing agreement with the New York City government, gaining the right to lawfully use city government trademarks on merchandise. The agreement runs through 2028 and includes an option, exercisable by the city, to extend it to 2030.

Under the official documents of the city's Franchise and Concession Review Committee, the terms include a guaranteed minimum royalty of $22,000, and Supreme will pay royalties of 6 percent of net sales of licensed products.

The license covers marks of municipal agencies including Made in NY, the Fire Department of New York (FDNY), the New York City Police Department (NYPD) and the Department of Sanitation (DSNY), and related designs have already appeared in previews of Supreme's Fall/Winter 2026 collection.

Supreme had previously paid tribute to city agencies many times, releasing caps embroidered with the FDNY mark and hoodies printed with the Sanitation Department's mark, but without a formal license. The deal gives official permission for the brand's use of municipal elements and brings the city a new stream of licensing revenue. Licensed products include apparel and accessories.

来源:纽约市特许经营与特许权审查委员会

发布:GSM·美国(发布链接)

图片来源:纽约市消防局水上消防站实景(Wikimedia Commons,CC BY-SA 4.0)

GSM Global · 本篇英文版 English edition of this story

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