中期选举直播观看量创新高：30天达1,027万小时，网红主播观看量接近电视台
美国消息，2026 年美国中期选举成为直播平台上观看量最高的一届选举：据分析平台 Streams Charts 统计，投票日 11 月 3 日前 30 天内，选举相关直播在 2,500 多个频道累计吸引了 1,027 万小时的观看量，是 2022 年中期选举前的 4.5 倍。
左翼创作者哈桑·派克成为这场直播热潮的中心人物。这位自称马克思主义者的主播在 Twitch 上的选举夜直播吸引了 241,783 名同时在线观众，累计观看量达 175 万小时，约占全部选举直播观看总时长的 45%。派克还为明尼苏达州众议员伊尔汗·奥马尔助选，并支持了纽约州的克莱尔·巴尔德斯与达里亚莉萨·阿维拉·舍瓦利耶等进步派挑战者，两人均在 11 月 3 日赢得国会席位。密歇根州参议员当选人阿卜杜勒·埃尔-赛义德曾要求派克缓和言辞，此前派克说，支持以色列的犹太人应当担心自身安全。
传统电视台亦加入直播竞争。全国广播公司在选举夜推出了由数据专家史蒂夫·科纳基主持的近 11 小时直播"科纳基镜头"。皮尤研究中心 2025 年的一项调查显示，38% 的 18 至 29 岁美国人经常从社交媒体网红处获取新闻，65 岁以上人群中这一比例仅为 8%。
Midterm Election Livestreams Draw Record 10.27 Million Hours of Viewing; Influencers Rival Television
Election-related livestreams drew 10.27 million hours of viewing across more than 2,500 channels in the 30 days leading up to the November 3, 2026 vote, according to analytics platform Streams Charts — 4.5 times the viewing ahead of the 2022 midterm elections, in the most-watched election yet for livestreaming.
Left-leaning creator Hasan Piker was at the center of the surge. The self-described Marxist drew a peak of 241,783 concurrent viewers to his election-night stream on Twitch, which accumulated 1.75 million hours of viewing — nearly 45 percent of total election livestream watch time. Piker also campaigned with Minnesota congresswoman Ilhan Omar and backed progressive challengers including New York's Claire Valdez and Darializa Avila Chevalier, who both won congressional seats on November 3. Michigan Senator-elect Abdul El-Sayed asked Piker to tone down his rhetoric after the streamer said Jews who supported Israel should be concerned for their safety.
Traditional television joined the competition. NBC News launched the "Kornacki Cam" on election night, a nearly 11-hour livestream featuring data guru Steve Kornacki. A 2025 Pew Research Center survey found that 38 percent of Americans aged 18 to 29 regularly get news from social media influencers, compared with 8 percent of those 65 and older.
来源：路透社
发布：GSM·美国（发布链接）
图片来源：图：一场直播活动现场，摄像机对准台上嘉宾（资料图）。NASA，Wikimedia Commons，公共领域。 / Photo: Cameras filming a live event (file photo). NASA, Wikimedia Commons, public domain.
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