Snap第三季度扭亏为盈：营收增长14%至17.2亿美元，日活用户达4.95亿
圣莫尼卡——总部位于加利福尼亚州 Santa Monica 的社交平台公司 Snap 11月4日公布2026年第三季度业绩：营收17.22亿美元，同比增长14%（上年同期15.07亿美元）；净利润5,650万美元，上年同期为净亏损1.04亿美元，实现扭亏为盈；摊薄每股收益0.03美元；营业利润7,670万美元，上年同期为亏损1.28亿美元；调整后 EBITDA 3.83亿美元，上年同期为1.82亿美元；经营现金流2.10亿美元，自由现金流1.64亿美元。
用户方面，Snapchat 全球日活跃用户达4.95亿，同比增长4%；月活跃用户达9.77亿。收入结构上，广告收入增长4%，以订阅为主的其他收入增长84%，Snapchat+ 等付费订阅用户总数超过3,000万。
指引方面，公司在投资者信中预计第四季度营收19.5亿至19.85亿美元，调整后 EBITDA 4.9亿至5.25亿美元。公司同时宣布，自2027年第一季度业绩起，将以全球月活跃用户作为主要受众指标。
Snap 联合创始人兼首席执行官 Evan Spiegel 表示，公司第三季度在营收增长14%的同时实现净利润转正，反映出公司建设更盈利业务的进展。（来源：Snap）
Snap Swings to Profit in Third Quarter: Revenue Up 14% to $1.72 Billion, Daily Users Reach 495 Million
Santa Monica — Snap Inc., the Santa Monica, California-based social platform company, on November 4 reported third-quarter 2026 results: revenue was $1.722 billion, up 14% from $1.507 billion a year earlier; net income was $56 million, compared with a net loss of $104 million a year earlier; diluted earnings per share were $0.03; operating income was $76.7 million, versus an operating loss of $128.4 million; adjusted EBITDA was $383 million, versus $182 million; operating cash flow was $210 million; and free cash flow was $164 million.
Snapchat's global daily active users reached 495 million, up 4% year over year, and monthly active users reached 977 million. Advertising revenue rose 4%, while other revenue, led by subscriptions, grew 84%, with paid subscribers across Snapchat+ and related products passing 30 million.
In its investor letter, the company guided fourth-quarter revenue to between $1.950 billion and $1.985 billion and adjusted EBITDA to between $490 million and $525 million. Snap also said that, beginning with its first-quarter 2027 report, global monthly active users will replace daily active users as its primary audience metric.
Co-founder and Chief Executive Officer Evan Spiegel said Snap generated positive net income in the quarter as revenue grew 14%, reflecting progress in building a more profitable business. (Source: Snap)
来源：Snap
发布：GSM·美国（发布链接）
图片来源：图：一名用户在使用 Snapchat 的滤镜功能。Stock Catalog 摄，CC BY 2.0，经 Wikimedia Commons。 / Photo: A user trying a Snapchat filter. By Stock Catalog, CC BY 2.0, via Wikimedia Commons.
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