Scripps第三季度营收增3.6%至5.45亿美元：政治广告收入8,260万美元，全年达2.84亿美元
总部位于美国俄亥俄州 Cincinnati 的电视与媒体公司 The E.W. Scripps Company（纳斯达克代码 SSP）2026年11月5日公布2026年第三季度业绩：公司营收5.45亿美元，同比增长3.6%、增加1,900万美元；归属股东的净收入为2,070万美元、每股0.21美元，而上年同期为亏损4,900万美元、每股亏损0.55美元。本季度业绩中包含1,880万美元重组费用，拉低每股收益0.14美元。
本季度最大的推动力是中期选举政治广告：政治广告收入达8,260万美元，而上年同期（非选举年）仅为550万美元。公司表示，截至11月3日选举日，其本地媒体部门全年政治广告收入已达2.84亿美元，比2022年中期选举周期高出44%。
分部门看，本地媒体部门营收3.73亿美元、增长15%，其中政治广告收入8,060万美元，部门利润1.18亿美元、远高于上年同期的5,280万美元；Scripps Networks 部门营收1.73亿美元、下降14%（按调整合并口径下降11%），部门利润3,300万美元。公司旗下的联网电视收入增长37%，预计全年将达约1.55亿美元。
财务状况方面，截至9月30日，公司现金为8,340万美元、总债务25亿美元。公司计划用手头现金与第四季度政治广告收入在第四季度偿还至少1.5亿美元债务。公司今年2月启动的转型计划目标是在2028年前实现1.25亿至1.5亿美元的企业 EBITDA 增长，2026年内已裁员约20%，预计到年底将落实约1亿美元的年化节约。
总裁兼首席执行官 Adam Symson 表示，在这场激烈的2026年中期选举中，广播电视再次证明是触达选民的最佳载体，Scripps 强劲的政治广告版图使公司全年政治广告收入比2022年中期选举高出44%，本地体育战略、联网电视业务与专门的政治销售团队也共同推动了业绩。
Scripps Q3 Revenue Rises 3.6% to $545 Million as Political Advertising Surges
The E.W. Scripps Company (NASDAQ: SSP), based in Cincinnati, Ohio, reported third-quarter 2026 results on November 5, 2026. Company revenue was $545 million, an increase of 3.6%, or $19 million, from the prior-year quarter, and income attributable to shareholders was $20.7 million, or 21 cents per share, compared with a loss of $49 million, or 55 cents per share, a year earlier. The quarter included $18.8 million in restructuring costs, which reduced income attributable to shareholders by 14 cents per share.
Political advertising was the biggest driver: third-quarter political revenue was $82.6 million, compared with $5.5 million in the prior-year quarter, a non-election year. Through Election Day on November 3, Scripps generated $284 million in full-year Local Media political advertising revenue, 44% above the 2022 midterm election cycle.
By segment, Local Media revenue was $373 million, up 15%, including $80.6 million of political revenue, and segment profit was $118 million, up from $52.8 million a year earlier. Scripps Networks revenue was $173 million, down 14% as reported, or 11% on an adjusted combined basis, with segment profit of $33 million. Connected TV revenue grew 37%, and Scripps now expects it to end the year at about $155 million.
Scripps ended the quarter with $83.4 million in cash and $2.5 billion in total debt, and plans to use cash on hand and fourth-quarter political advertising revenue to pay down at least $150 million of debt in the fourth quarter. The transformation plan launched in February targets $125 million to $150 million of enterprise EBITDA growth by 2028; the company reduced its workforce by about 20% in 2026 and expects to have implemented about $100 million in annual run-rate savings by year end.
President and CEO Adam Symson said that during the contentious 2026 midterm cycle, broadcast television continued to prove itself the best vehicle for reaching voters, and that Scripps' strong political footprint drove its full-year political ad revenue 44% above its 2022 midterm results, aided by its local sports strategy, connected TV business, and dedicated political sales force.
来源：The E.W. Scripps Company
发布：GSM·美国（发布链接）
图片来源：图：位于俄亥俄州 Cincinnati 的 Scripps Center，是 E.W. Scripps 公司总部所在地。CC BY 2.0，经 Wikimedia Commons。 / Photo: Scripps Center in Cincinnati, Ohio, headquarters of The E.W. Scripps Company. CC BY 2.0, via Wikimedia Commons.
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