Authentic Brands Group完成收购Lee：1889年创立的牛仔品牌易主，年零售额约15亿美元
总部位于 New York 的 Authentic Brands Group（Authentic）11月3日宣布，已完成从 Kontoor Brands（纽交所代码：KTB）收购牛仔品牌 Lee 全部知识产权的交易，创立于1889年的 Lee 正式加入 Authentic 的品牌组合。
Authentic 今年5月与 Kontoor 签署最终收购协议，此后陆续为 Lee 签下运营伙伴，以授权模式推进品牌增长：美国与加拿大市场由 One Jeanswear Group 运营，欧洲由 Experience Group，中国内地、香港与澳门由 HiMaxx 运营，墨西哥由 Union Group 运营。Authentic 表示，还将有更多伙伴加入，计划把 Lee 扩展到运动服饰、工装等相邻品类，以及依托其牛仔工艺与美式风格的生活方式产品。
Lee 是全球最具知名度的牛仔与休闲服饰品牌之一，年零售额约15亿美元，产品销往73个国家，其中近40%来自美国与加拿大以外市场。
Authentic 创始人兼执行董事长 Jamie Salter 表示，Lee 具备公司所看重的品牌传承、认知度与消费者忠诚度，把 Lee 接入 Authentic 的全球平台并配上各主要市场的合适伙伴，有望通过内容、体验与新品类显著扩大其影响力。
Authentic 是一家全球生活方式与娱乐平台公司，旗下拥有50多个品牌，通过1,700多家被授权方与战略伙伴在150个国家的分销网络，每年实现超过380亿美元的系统销售额，组合包括 Reebok、Champion、GUESS、Brooks Brothers、Nautica 与 Dockers 等。
（来源：Authentic Brands Group）
Authentic Brands Group Completes Acquisition of Lee: Denim Brand Founded in 1889 Changes Hands With About $1.5 Billion in Annual Retail Sales
New York-based Authentic Brands Group (Authentic) announced on November 3 that it has completed its acquisition of the intellectual property of the Lee denim brand from Kontoor Brands, Inc. (NYSE: KTB), bringing the brand founded in 1889 into Authentic's portfolio.
Authentic signed a definitive agreement to acquire the Lee intellectual property in May and has since signed a series of operating partners to grow the brand through its licensing model: One Jeanswear Group for the U.S. and Canada, Experience Group for Europe, HiMaxx for mainland China, Hong Kong SAR and Macao SAR, and Union Group for Mexico. Authentic said additional licensees are expected to join and help expand Lee into adjacent categories, including activewear and workwear, as well as lifestyle offerings built on the brand's denim heritage.
Lee is one of the most recognized names in global denim, generating approximately $1.5 billion in annual retail-equivalent sales across 73 countries, with nearly 40 percent coming from outside the U.S. and Canada.
"We are thrilled to welcome Lee to the Authentic family," said Jamie Salter, Founder and Executive Chairman of Authentic. "Lee has the heritage, recognition and consumer loyalty we look for in a brand. By connecting Lee to Authentic's global platform and the right partners in key markets, we see a significant opportunity to expand its reach through content, experiences and new product categories."
Authentic is a global lifestyle and entertainment platform that owns more than 50 brands and, through a network of more than 1,700 licensees and strategic partners across 150 countries, drives more than $38 billion in annual systemwide sales, with a roster that includes Reebok, Champion, GUESS, Brooks Brothers, Nautica and Dockers.
(Source: Authentic Brands Group)
来源：Authentic Brands Group
发布：GSM·美国（发布链接）
图片来源：Lee 牛仔服饰门店橱窗（Zorro2212 摄，CC BY-SA 4.0，经 Wikimedia Commons）
GSM Global · 本篇英文版 English edition of this story
