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YouTube付费订阅用户突破1.5亿:Premium与YouTube Music合计创新高,三季度广告收入逾112亿美元

2026-10-29 · 金融 · GSM News

据《好莱坞报道》报道,谷歌母公司Alphabet首席执行官Sundar Pichai在10月29日的第三季度财报电话会议上宣布,YouTube Premium与YouTube Music两项服务的订阅用户合计已突破1.5亿。

这一数字高于去年披露的1.25亿(含试用用户),显示YouTube除视频广告之外,订阅业务也已成长为重要板块。

与订阅里程碑一同公布的,还有YouTube第三季度广告收入:逾112亿美元,高于去年同期的103亿美元,与第二季度大体持平。

YouTube Premium and YouTube Music Pass 150 Million Subscribers as Q3 Ad Revenue Tops $11.2 Billion

YouTube now has more than 150 million subscribers across its YouTube Premium and YouTube Music services, Alphabet CEO Sundar Pichai announced during the company's third-quarter earnings call on October 29, The Hollywood Reporter reported.

The milestone is up from the 125 million subscribers (including trials) the company disclosed last year, underlining how subscription has become a major business for YouTube alongside video advertising.

YouTube's advertising sales also rose in the quarter, to more than $11.2 billion from $10.3 billion a year ago, roughly on par with the second quarter.

来源:GSM·美国(原文链接)

图片来源:图:位于美国加州圣布鲁诺的YouTube总部(资料图)。BrokenSphere摄,CC BY 3.0,经Wikimedia Commons。 / YouTube's headquarters in San Bruno, California (file photo). Photo by BrokenSphere, CC BY 3.0, via Wikimedia Commons.

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