TelevisaUnivision第三季度总营收增9%至13.8亿美元：世界杯提振墨西哥业务，美国广告收入大跌24%
西班牙语媒体集团TelevisaUnivision于10月29日公布第三季度业绩（截至9月30日）：总营收同比增长9%至13.8亿美元，调整后OIBDA微降1%至4.613亿美元。公司当季净利润为5700万美元。
公司当季对旗下美国电视台资产计提了3.721亿美元减值，受此影响，当季录得营业亏损1.193亿美元，去年同期为营业利润2.653亿美元。
两地市场表现分化明显。TelevisaUnivision持有世界杯的墨西哥转播权，墨西哥营收大增51%至6.651亿美元，其中广告收入增19%至3.891亿美元，订阅与授权收入增156%至2.681亿美元，主要来自世界杯版权分授与流媒体平台ViX付费层级的增长。
美国市场则没有世界杯版权，美国西语观众转向持有版权的Telemundo收看比赛。公司美国营收下降14%至7.145亿美元，广告收入大跌24%至3.275亿美元，公司称这既有体育赛事竞争的周期性因素，也与去年同期有金杯赛的高基数有关。
首席执行官Daniel Alegre表示，三季度业绩反映了多平台战略的稳健执行：墨西哥世界杯表现突出，美国市场则靠秋季内容阵容与体育组合积聚势头，其直接面向消费者的业务收入创下纪录。
TelevisaUnivision Q3 Revenue Rises 9% to $1.38 Billion as the World Cup Lifts Mexico While U.S. Ad Revenue Falls 24%
TelevisaUnivision reported third-quarter results on October 29: total revenue rose 9 percent year over year to $1.38 billion, while adjusted OIBDA slipped 1 percent to $461.3 million. Net income was $57 million.
The company took a $372.1 million impairment charge against the value of its U.S. television stations, which pushed it to an operating loss of $119.3 million, compared with operating income of $265.3 million a year earlier.
The two markets diverged sharply. TelevisaUnivision held World Cup rights in Mexico, where revenue climbed 51 percent to $665.1 million — advertising up 19 percent to $389.1 million, and subscription and licensing revenue up 156 percent to $268.1 million on World Cup sublicensing and growth in the ViX streaming service's premium tier.
In the United States, where the company did not hold World Cup rights and Spanish-language audiences watched on Telemundo, U.S. revenue fell 14 percent to $714.5 million and advertising revenue dropped 24 percent to $327.5 million, reflecting competitive sports programming and a tough comparison against last year's Gold Cup.
CEO Daniel Alegre said the quarter reflected disciplined execution of the company's multiplatform strategy, with exceptional World Cup results in Mexico and momentum building in the U.S. behind its fall content slate, while its direct-to-consumer business delivered record revenue.
来源：GSM·美国（原文链接）
图片来源：图：TelevisaUnivision公司标识。TelevisaUnivision，公共领域，经Wikimedia Commons。 / The TelevisaUnivision logo. TelevisaUnivision, public domain, via Wikimedia Commons.
