得克萨斯州哈里斯县休斯顿市彗星队10月29日公布新队标：四冠王朝2027年重返女子职篮
休斯顿彗星队10月29日公布了球队的新队标，标志着这支女子职业篮球联赛创始球队之一的现代篇章正式开启。彗星队曾在1997年至2008年间征战女子职篮并四次夺得总冠军，将在2027赛季重返赛场，此前康涅狄格太阳队出售并迁往休斯顿的消息已于今年5月正式宣布。自宣布以来，球队管理层一直在为重新出发设计品牌形象。
由于联赛规则禁止将旧设计直接作为主队标复用，球队无法简单复制当年的队标。休斯顿方面高级创意总监何塞·洛佩斯与高级营销运营总监泰勒·弗伦奇表示，新设计既要留住球队历史，也要向前看。球队保留了原来的海军蓝、红色与银色配色，并从旧的副标“H”图形获得灵感，做了更简洁的现代化处理。新主队标与全球队标主体为一颗红色篮球彗星划过蓝色字母“H”，代表休斯顿，字母向上倾斜象征球队的上升与追求卓越；四颗钻石形类星体代表四座总冠军奖杯，其中三颗为银色、一颗为白色，象征“孤星之州”得克萨斯。
三个队标中的“休斯顿彗星”字样均采用小写字母T，与休斯顿火箭队今年夏天复古品牌更新的风格相呼应。
Houston, Harris County, Texas: Comets Unveil New Logos on Oct. 29 as Four-Time Champions Return to the WNBA in 2027
The Houston Comets unveiled the team's new logos on October 29, opening the modern chapter of one of the WNBA's founding franchises. The Comets played in the league from 1997 to 2008 and won four championships; they will return for the 2027 season, following the May announcement that the Connecticut Sun had been sold and would relocate to Houston. Since that announcement, team officials have been designing the brand identity for the relaunch.
League rules prohibit reviving an old design directly as a primary logo, so the team could not simply copy its former mark. Houston senior creative director Jose Lopez and senior director of marketing operations Taylor French said the new design had to keep the team's history while looking forward. The Comets kept their original navy blue, red and silver palette and drew inspiration from the old secondary "H" icon for a sleeker, modernized treatment. The new primary and global logos feature a red basketball comet streaking across a blue letter "H" for Houston, slanting upward to symbolize the team's ascent and pursuit of greatness; four diamond-shaped quasars represent the four championship trophies, three in silver and one in white for the Lone Star State of Texas.
In all three logos, the words "Houston Comets" use lowercase letter "t"s, echoing the retro rebrand the Houston Rockets underwent this summer.
来源：GSM·美国（原文链接）
图片来源：图：休斯顿丰田中心外景，彗星队2027赛季主场。Ed Uthman 摄，CC BY 2.0，经 Wikimedia Commons。 / Toyota Center exterior in Houston, the Comets’ home arena for 2027. Photo: Ed Uthman, CC BY 2.0, via Wikimedia Commons.
