动画电影《The Cat in the Hat》11月6日上映：华纳与亚马逊推互动游戏与Alexa体验预热
华纳兄弟动画（Warner Bros. Pictures Animation）与亚马逊广告（Amazon Ads）10 月 26 日宣布，为苏斯博士（Dr. Seuss）经典绘本改编的全长动画电影《The Cat in the Hat》推出名为「Open to Fun」的沉浸式宣传活动；影片将于 11 月 6 日在影院上映，为片中的「猫」配音的是 Bill Hader。
活动由亚马逊广告旗下的创意团队 Brand Innovation Lab 开发，在亚马逊开设品牌专页，汇集影片独家内容与预告，持续至 11 月 8 日。配套的互动小游戏让用户倾斜手机、在限时内捕捉片中捣蛋的「Thing」角色，动画素材由华纳兄弟动画直接提供，游戏内语音由 Hader 本人录制；另有两项 Alexa 语音互动体验同样由 Hader 配音，其中一项是每日积极肯定语「Cat-ffirmations」。活动投放覆盖 Prime Video、IMDb、Twitch 与 Alexa 等渠道。
《The Cat in the Hat》原作是苏斯博士 1957 年出版的同名儿童绘本，是其最广为人知的作品之一；本次为该故事的全长动画电影新作。
'The Cat in the Hat' Arrives in Theaters November 6: Warner Bros. and Amazon Launch Interactive Game and Alexa Experiences
Warner Bros. Pictures Animation and Amazon Ads have teamed up to launch "Open to Fun," an immersive multi-channel campaign celebrating the theatrical release of the new full-length animated feature The Cat in the Hat, Amazon announced on October 26. The film, based on Dr. Seuss's classic book, arrives in theaters on November 6, with Bill Hader voicing the Cat.
The campaign, developed by Brand Innovation Lab, the creative team within Amazon Ads, centers on a dedicated Amazon Brand Store page running through November 8 with exclusive film content and trailers. An original interactive mini game lets customers tilt their mobile device to catch the mischievous Things in a fast-paced challenge, using animations provided by Warner Bros. Pictures Animation and in-game voice lines recorded by Hader himself. Two Alexa voice experiences, also voiced by Hader, include "Cat-ffirmations," a daily affirmation feature. Placements span Prime Video, IMDb, Twitch and Alexa.
Dr. Seuss's The Cat in the Hat was first published in 1957 and remains one of the most widely read children's books in the world; the new film is a full-length animated adaptation of the story.
来源：GSM·美国（原文链接）
图片来源：苏斯博士（Theodor Seuss Geisel）肖像，公共领域，来源 Wikimedia Commons／美国国会图书馆
