美国四大房地产经纪公司成立Open Real Estate全国房源数据共享倡议:房源一次录入分发MLS与门户,应对私下售房增多

美国四家大型住宅房地产经纪公司10月26日宣布成立「Open Real Estate」(开放地产),这是一项全国性的房源数据共享倡议,目标是为房产挂牌数据建立一套共享基础设施。创始成员为 AGNT, Inc.(eXp Realty 与 NextHome 的母公司)、HomeServices of America, Inc.、Keller Williams Realty, LLC 与 Real REMAX Group。
按倡议的设计,参与的经纪公司与经纪人只需把房源录入一次,即可分发至多重上市服务系统(MLS)、房地产门户网站与其他获授权的接收方;该平台定位为与 MLS 并行协作、而非取而代之。任何经纪公司都可作为免费参与成员加入,并可在 openrealestate.com 签署支持信。
创始成员在题为《住房市场必须向所有人开放》的公开信中表示:「我们相信,获取、信息与透明应当是给购房者的助益,而不是障碍。买家理应公平、全面地获取在售房屋信息;卖家同样应当诚实地了解自己的房屋如何被营销、触达了哪些人,以及在决定如何出售时可能获得或牺牲哪些机会。」
倡议提出四项创始原则:扩大买家机会、让卖家能作出知情决定、保护数据完整性(所有成员对全部在售房屋及成交信息有完整可见度)、促进公平竞争。倡议方指出,数十年来共享房源系统让美国住房市场保持开放,但如今越来越多房屋以私下方式营销,房源信息的发布与共享日趋碎片化:信息一旦被分割或受限,买家可能错过在售房屋,卖家的触达面也会缩小,出售周期拉长并可能影响房屋价值。
Four Major U.S. Brokerages Form Open Real Estate, a National Listing Data-Sharing Initiative
Four leading U.S. residential real estate firms announced on Oct. 26 the formation of Open Real Estate, a national initiative to create a shared infrastructure for property listing data. The founding members are AGNT, Inc. (parent of eXp Realty and NextHome), HomeServices of America, Inc., Keller Williams Realty, LLC, and Real REMAX Group.
Under the proposed platform, participating brokerages and agents would enter property listings once, with distribution to multiple listing services (MLSs), real estate portals and other authorized recipients. The platform is designed to work alongside MLSs rather than replace them. Any brokerage may join as a free participating member, and firms can sign a letter of support at openrealestate.com.
In an open letter titled "Housing Markets Must Remain Open To All," the founding members wrote: "We believe that access, information and transparency should be a benefit, not a barrier to anyone looking to purchase a home. Buyers deserve fair and comprehensive access to available housing information. It's equally important that sellers have an honest understanding of how their homes are being marketed, who they are reaching, and the opportunities they may gain or sacrifice when deciding how best to market their home for sale."
The initiative is built around four founding principles: expand buyer opportunity, empower informed seller decisions, protect data integrity — with all members having full visibility to all homes for sale and when they are sold — and promote fair competition. The founders said that while shared listing systems have kept the U.S. housing market open for decades, more homes are now being marketed privately, fragmenting listing information; when information is fragmented or restricted, buyers risk missing available homes and sellers may reach fewer buyers, extending selling time and potentially affecting value.
来源:GSM·美国(原文链接)
图片来源:图:内华达州 Las Vegas 郊区住宅区航拍(资料图)。图片来源:Marek Ślusarczyk (Tupungato),CC BY 3.0,经 Wikimedia Commons。/ Photo: Aerial view of suburban homes in Las Vegas, Nevada (file photo). Source: Marek Ślusarczyk (Tupungato), CC BY 3.0, via Wikimedia Commons.

