SHEIN同意支付1亿美元与美国联邦贸易委员会和解：配送延误等消费者投诉逾1.2万件，金额约当其二季度利润44%
据路透社10月23日独家报道，一名直接知情人士透露，跨境快时尚电商 SHEIN 已同意支付1亿美元，与美国联邦贸易委员会（FTC）就商品配送延误及其他消费者投诉开展的调查达成和解。这笔和解金额约相当于 SHEIN 今年第二季度利润的44%。
SHEIN 在给路透社的声明中表示，公司已与 FTC「达成建设性结果」，更多信息将很快公布。FTC 发言人拒绝置评。截至目前，FTC 尚未就和解发布正式公告，具体的付款安排、消费者补偿及后续整改义务仍有待正式公布。
此次调查涉及 SHEIN 美国业务的商品配送、订单履约及消费者投诉处理。2026年7月，SHEIN 已在其香港上市相关文件中披露，其美国业务正接受 FTC 调查，并提示调查结果可能导致重大财务支出。
投诉方面，路透社查阅的 FTC 记录显示，2020年1月至2026年6月间，消费者针对 SHEIN 提交了超过1.2万件投诉，涉及购物金额逾1100万美元。其中至少一部分与配送有关：有消费者向 FTC 及商业改进局（BBB）反映，包裹被标记为已送达却从未收到，SHEIN 客服也未能解决问题。路透社表示，其无法独立核实这些投诉的内容及最终处理结果。
SHEIN 创立于中国、总部位于新加坡，除自营品牌服装外，其网站也作为第三方卖家平台运营，商品涵盖玩具、家居电器与装饰品等。其股价自9月1日在香港上市以来已下跌约22%；欧盟对低价值电商包裹征收3欧元费用的新规也对其欧洲业务造成冲击。路透社称，此次和解是这家快时尚零售商在欧美监管与税收环境收紧下接连遭遇的挫折之一。
关联：德州与Temu达成300万美元和解 涉数据隐私与产品安全
来源：GSM·美国
Shein Agrees to Pay $100 Million to Settle U.S. FTC Probe: More Than 12,000 Consumer Complaints Over Delivery Delays and Other Issues, Equal to About 44% of Its Second-Quarter Profit
Shein has agreed to pay $100 million to settle an investigation by the U.S. Federal Trade Commission (FTC) into delivery delays and other customer complaints, a source with direct knowledge told Reuters in an exclusive report on October 23. The settlement is equivalent to about 44% of Shein's second-quarter profit.
In a statement to Reuters, Shein said it had "reached a constructive outcome with the FTC" and that additional information would be shared soon. An FTC spokesperson declined to comment. The FTC has not yet issued a formal announcement of the settlement, and details such as the payment arrangements, consumer redress and remedial obligations have yet to be formally published.
The investigation covered the delivery, order fulfillment and consumer-complaint handling of Shein's U.S. business. In July 2026, Shein disclosed in filings for its Hong Kong listing that its U.S. operations were under FTC investigation and warned that the probe could lead to significant financial costs.
On the complaints, FTC records reviewed by Reuters show that between January 2020 and June 2026 consumers filed more than 12,000 complaints about Shein involving more than $11 million in purchases. At least some relate to shipping: customers told the FTC and the Better Business Bureau that packages marked as delivered never arrived and that Shein's customer service did not resolve the issue. Reuters said it was not able to independently verify the substance of the complaints or whether they were ultimately resolved.
Founded in China and headquartered in Singapore, Shein sells its own-brand clothing and also operates a marketplace for third-party sellers offering everything from toys to household appliances and decor. Its shares have fallen about 22% from their September 1 listing price in Hong Kong, and the European Union's €3 fee on low-value e-commerce packages has also hit its European business. Reuters described the settlement as the latest setback for the fast-fashion retailer amid a regulatory and tax crackdown in Europe and the United States.
Related: Texas Reaches $3 Million Settlement With Temu Over Data Privacy and Product Safety
Source: GSM·USA
来源：GSM·美国（原文链接）
图片来源：图：SHEIN 标志。来源：Wikimedia Commons，公共领域
