FIFA 开启 2030 年世界杯美国转播权竞标：可捆绑 2034 年，11 月 19 日截止
国际足联（FIFA）10 月 22 日正式开启 2030 年世界杯在美国与波多黎各的转播权招标，竞标者也可提出将 2034 年世界杯一并打包的方案，投标截止日期为 11 月 19 日。FIFA 表示对以创新方式触达大批观众持开放态度。
2030 年世界杯由西班牙、葡萄牙与摩洛哥联合主办，另在阿根廷、巴拉圭与乌拉圭安排百年纪念揭幕阶段比赛；2034 年世界杯由沙特阿拉伯主办。据 FIFA 数据，2026 年世界杯在美国的场均观众达 1,350 万人次（线性电视与流媒体合计），较 2022 年卡塔尔世界杯增长 166%。现届美国转播权由 Fox 持有英语版权、Telemundo 持有西班牙语版权。
FIFA 首席商务官 Romy Gai 表示，希望在今年年底前确定新的转播合作伙伴。据报道，业界对这批版权的估价在 15 亿至 20 亿美元之间，也有估算高达 40 亿美元；潜在竞标者包括 ESPN、Netflix、Amazon、YouTube 以及现持有者 Fox 与 Telemundo。（GSM 据路透社报道）
来源：GSM·美国
FIFA Opens Bidding for U.S. Media Rights to the 2030 World Cup, With a 2034 Option; Bids Due November 19
FIFA on October 22 formally opened bidding for the United States and Puerto Rico media rights to the 2030 World Cup, with an option for bidders to also secure the 2034 edition. The submission deadline is November 19, and FIFA said it is open to innovative approaches to reaching large audiences.
The 2030 tournament will be hosted mainly by Spain, Portugal and Morocco, with centenary celebration matches in Argentina, Paraguay and Uruguay; Saudi Arabia will host in 2034. According to FIFA, the 2026 World Cup averaged 13.5 million viewers per match in the United States across linear and streaming platforms, up 166% on the 2022 tournament in Qatar. The incumbent U.S. rightsholders are Fox for English-language coverage and Telemundo for Spanish.
FIFA chief business officer Romy Gai said the governing body hopes to select a partner before the end of the year. Media executives have estimated the rights could fetch $1.5 billion to $2 billion, with one report putting the package as high as $4 billion; potential bidders include ESPN, Netflix, Amazon, YouTube and incumbents Fox and Telemundo. (GSM, via Reuters reports)
Source: GSM · U.S.
来源：GSM·美国（原文链接）
图片来源：位于瑞士苏黎世的国际足联总部大楼。 Photo: albinfo / Wikimedia Commons (CC BY-SA)
