UCLA 第五届「青少年与屏幕」报告：YouTube 成年轻人首选「讲故事」媒介 近四成想看新人而非大牌明星
加州大学洛杉矶分校（UCLA）学者与故事讲述者中心（Center for Scholars & Storytellers）本周发布第五届年度「青少年与屏幕」（Teens & Screens）报告。报告访问了 1,500 多名 10 至 24 岁的年轻人，描绘这一代观众想看什么。
报告显示，YouTube 以 72.9% 的占比成为年轻人眼中第一位的「讲故事」媒介，略高于电视剧（70.3%）与电影（70.2%），电子游戏占 68.5%。报告高级作者 Yalda Uhls 表示：「守门人已经变了，年轻人自己在决定他们想看什么。」
在选角偏好上，只有 16.8% 的受访者会选网红出演影视作品；近 40% 的人表示，相比大牌明星，他们更愿意看由新人或不知名演员出演的内容。在故事题材上，57% 的受访者希望看到更多柏拉图式（非恋爱向）的关系，56.8% 希望屏幕上的异性朋友保持朋友关系。
报告同时显示，进电影院看新片仍是这批年轻人首选的周末活动。学者与故事讲述者中心设于 UCLA，长期研究青少年与媒体的关系，这份年度报告被好莱坞各大制片厂与平台用作了解年轻观众的参考。
UCLA's Fifth Teens & Screens Report: YouTube Tops Young People's Storytelling Media, Nearly 40% Prefer New Faces Over Big Stars
The Center for Scholars & Storytellers at UCLA this week released its fifth annual Teens & Screens report, based on a survey of more than 1,500 young people ages 10 to 24, charting what this generation wants to watch.
YouTube ranked as the top "storytelling" medium at 72.9%, edging out television shows (70.3%) and movies (70.2%), with video games at 68.5%. "The gatekeepers have changed and young people themselves are deciding what they want to watch," said the report's senior author, Yalda Uhls.
On casting, only 16.8% of respondents said they would pick social media influencers to star in film or TV projects, while nearly 40% said they would rather watch content led by new or unknown actors than by big-name stars. On storylines, 57% said they want to see more platonic, non-romantic relationships, and 56.8% want opposite-sex friendships on screen to stay friendships.
Going to a theater to see a new movie remains the group's top weekend activity, the report found. The Center for Scholars & Storytellers, based at UCLA, studies adolescents and media, and its annual report is widely used across Hollywood as a read on young audiences.
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图片来源：UCLA Powell Library（CC BY-SA 4.0，Wikimedia Commons）
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