永明金融启用全球新品牌：名称合为「Sunlife」 新口号「让生活更明亮」
永明金融（Sun Life Financial Inc.）10月15日通过 PR Newswire 发布公告，正式启用焕新的全球品牌形象：品牌名称由两个词合为一个词「Sunlife」，太阳地球标志改为更简洁的现代化版本，并推出新的全球口号「Making life brighter」（让生活更明亮）。该公司在多伦多证券交易所、纽约证券交易所与菲律宾证券交易所的股票代码均为 SLF。
公告称，这次品牌焕新与公司业务版图的扩展同步：Sunlife 已不止于传统人寿保险业务，资产管理、健康、财富管理与保险等业务遍及加拿大、美国、英国、爱尔兰、香港、菲律宾、日本、印度尼西亚、印度、中国、澳大利亚、新加坡、越南、马来西亚和百慕大等市场。截至2026年6月30日，该公司管理的总资产为1.70万亿加元。
总裁兼首席执行官凯文·斯特兰（Kevin Strain）在公告中表示，这次调整不只是外观上的改变，而是要让品牌与公司下一阶段的目标相匹配，以统一清晰的全球形象加深与客户的关系。执行副总裁、首席客户与战略官琳达·多尔蒂（Linda Dougherty）表示，新口号概括了公司希望为客户带来的体验，即更清晰、更有信心、更有连接感。全球首席客户体验与营销官克里斯·休伊特（Chris Hewitt）称，新形象为公司在全球范围内与客户和员工沟通提供了更大胆、更鲜明的方式。
据公告，新品牌将分阶段在全球各市场、业务线与客户接触渠道推出，先从影响面较大的数字渠道和面向客户的渠道开始；过渡期间，不同渠道可能同时出现新旧两版品牌标识。公司表示，其帮助客户建立终身财务保障、过上更健康生活的既定宗旨保持不变，更多品牌故事与新标志细节刊于其官网 sunlife.com。
Sun Life Unveils Refreshed Global Brand: One-Word 'Sunlife' Name and 'Making Life Brighter' Tagline
Sun Life Financial Inc. on October 15 unveiled a refreshed global brand in an announcement distributed via PR Newswire and CNW. The company is bringing its name together as one word, 'Sunlife,' modernizing its sun globe logo for a digital world, and adopting a new global tagline, 'Making life brighter.' Sun Life Financial Inc. trades on the Toronto, New York and Philippine stock exchanges under the ticker symbol SLF.
According to the announcement, the refresh reflects how far the business has grown beyond its traditional life insurance roots, with operations across asset management, wealth, insurance and health in markets including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2026, the company had total assets under management of $1.70 trillion Canadian.
President and Chief Executive Officer Kevin Strain said in the announcement that the change is about more than how the company looks, describing it as building a brand aligned with the company's purpose and ambition for its next chapter, and bringing its strength together under one clear global identity. Linda Dougherty, Executive Vice-President and Chief Client and Strategy Officer, said the new tagline captures the clarity, confidence and connection the company wants each client experience to deliver. Chris Hewitt, Senior Vice-President and Global Chief Client Experience and Marketing Officer, said the refreshed identity gives the company a bolder, more distinctive way to connect with clients and employees worldwide.
The company said the refreshed brand will roll out in phases across its global markets, businesses and client experiences, beginning with high-impact digital and client-facing channels, and that audiences may see both the previous and refreshed branding during the transition. Its stated purpose — helping clients build lifetime financial security and lead healthier lives — remains unchanged. Details of the new logo, tagline and brand story are posted at sunlife.com.
来源：GSM·美国（原文链接）
图片来源：图：Sunlife 10月15日发布的全球新品牌标志与新口号「Making life brighter」。图片来源：Sun Life Financial Inc. 官方发布（经 PR Newswire） / Photo: The refreshed Sunlife global brand logo and 'Making life brighter' tagline released on October 15. Source: Sun Life Financial Inc., official release via PR Newswire.
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