万圣节糖果一年涨价8.1% 全美节日消费仍将以135亿美元创新高
美国全国零售联合会（NRF）9月22日发布的年度调查显示，2026年万圣节消费预计达到135亿美元，超过2025年的131亿美元，再创历史新高；人均消费预计115.14美元，与去年的114.45美元基本持平。调查于9月1日至9日进行，共访问7,889名消费者，74%的受访者表示计划庆祝万圣节。
糖果是最热门的品类：96%的购物者打算买糖，糖果总支出预计41亿美元，服装和装饰分别约为44亿和43亿美元。但价格涨幅明显——劳工统计局数据显示，截至今年8月，糖果与口香糖价格同比上涨8.1%，涨幅是整体物价3.4%涨幅的两倍多。个人理财网站FinanceBuzz的统计称，万圣节混合糖果价格自2020年以来累计上涨约78%，一袋100颗装的价格从2020年的约9.19美元涨到2025年的约16.39美元，可可价格此前数年大涨被普遍视为主要推手。
调查同时显示，近半数消费者选择提前到9月或更早开始采购，以分摊节日开支；如果看到价格高于预期，约三成购物者表示会比价，约四分之一会寻找优惠券或促销。折扣商店是最受欢迎的购买渠道，占比39%，其次是万圣节专卖店和线上零售。NRF行业与消费者洞察副总裁Allison Zeller表示，消费者仍把万圣节当作一件要紧事，同时在花钱时更精打细算。
（综合NRF调查、美国劳工统计局数据及FOX Business、Parade等媒体报道）
Halloween Candy Prices Jump 8.1% as U.S. Holiday Spending Heads for a Record $13.5 Billion
U.S. Halloween spending is expected to reach a record $13.5 billion in 2026, up from $13.1 billion in 2025, according to the National Retail Federation's annual survey released on September 22. Average spending is projected at $115.14 per person, nearly flat from $114.45 last year. The survey, conducted September 1-9 among 7,889 consumers, found that 74 percent plan to celebrate.
Candy remains the most popular purchase: 96 percent of shoppers intend to buy sweets, with candy spending projected at $4.1 billion, alongside about $4.4 billion on costumes and $4.3 billion on decorations. Prices, however, keep climbing. Bureau of Labor Statistics data show candy and chewing gum prices rose 8.1 percent in the year through August, more than double the 3.4 percent rise in overall prices. FinanceBuzz calculates that Halloween candy prices have risen about 78 percent since 2020, with a 100-piece assorted bag going from about $9.19 in 2020 to about $16.39 in 2025, a surge widely attributed to years of high cocoa prices.
Shoppers are adapting. Nearly half planned to start buying in September or earlier to spread out costs; about a third said they would comparison-shop if prices looked high, and about a quarter planned to hunt for coupons or sales. Discount stores are the top destination at 39 percent, followed by specialty Halloween stores and online retailers. Allison Zeller, the NRF's vice president for industry and consumer insights, said consumers continue to treat Halloween as a priority while keeping affordability in mind.
(Compiled from the NRF survey, Bureau of Labor Statistics data, and reporting by FOX Business and Parade)
发布：GSM·美国（发布链接）
图片来源：万圣节为「不给糖就捣蛋」准备的糖果碗（资料图）。图片来源：美国空军官方发布照片，公共领域
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